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Digital Customer Experience

Portrait Manuel Mundl

“Customers expect to be offered a real experience.” – An Interview With Manuel Mundl About Sales in the Digital Age

January 18, 2022

In this interview, Manuel Mundl explains why the digital age requires new sales approaches and concepts, highlights areas where companies have ground to make up in terms of digital sales innovation, and underscores why this […]

Young girl shopping with bags and cell phone in her hands

New Requirements for Customer Experience in the European Apparel Industry During COVID-19

Anna Liuzzo, Prof. Dr. Hans H. Jung, Prof. Dr. Alexander Suhm February 24, 2021

“Digital products, services and experiences lead to companies that will be successful, particularly if they demonstrate a high level of customer understanding and digital customer journey.” (UNITY AG) Whether this insight has also arrived in the […]

MBS Tags

Innovation Alumni Start-up Study Abroad Conference Digitalization MBA General Management Bachelor International Business Munich Partner University Family Firm Studium Family Business Doctor of Business Administration China Family Firms Happiness MBA Master International Business Leadership Sustainability Semester Abroad Interview Entrepreneurship Digital Transformation Career Digitization Bachelor Research Ranking

Explore MBS

  • New Research on Cross-Cultural Learning in Online Exchange Programs

    March 10, 2025
  • MBS Welcomes International Exchange Students at the Start of the New Semester

    January 20, 2020
  • Which Role will Electro-mobility Play in the Future? Part 1: When will Electric Cars Become a Part of the Regular Urban Landscape in Munich?

    Prof. Dr. Hans H. Jung August 18, 2014
  • MBS Digital Transformation

    MBS Lecturers Publish Reference Book on Digital Transformation

    December 6, 2016
  • MBS Prof. Dr. Jack Nasher

    Guest Article by MBS Professor Dr. Jack Nasher Published in “Schweizer Monat” Journal

    May 7, 2018

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 60 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 43 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 50 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 34 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 29 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 24 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 23 articles

  • Avatar photo
    Prof. Dr. Patricia Kraft

    published 19 articles

  • Avatar photo
    Prof. Dr. Wolfgang Zirus

    published 22 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 10 articles

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