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Digital Customer Experience

Portrait Manuel Mundl

“Customers expect to be offered a real experience.” – An Interview With Manuel Mundl About Sales in the Digital Age

January 18, 2022

In this interview, Manuel Mundl explains why the digital age requires new sales approaches and concepts, highlights areas where companies have ground to make up in terms of digital sales innovation, and underscores why this […]

Young girl shopping with bags and cell phone in her hands

New Requirements for Customer Experience in the European Apparel Industry During COVID-19

Anna Liuzzo, Prof. Dr. Hans H. Jung, Prof. Dr. Alexander Suhm February 24, 2021

“Digital products, services and experiences lead to companies that will be successful, particularly if they demonstrate a high level of customer understanding and digital customer journey.” (UNITY AG) Whether this insight has also arrived in the […]

MBS Tags

Publication Sustainability Conscious Business MBA General Management Entrepreneurship Recruiting Alumni Studium Research Start-up Bachelor Career Digitization Master International Business Semester Abroad Digital Transformation Munich Innovation Doctor of Business Administration Family Business Leadership MBA Finance Ranking Interview Bachelor International Business Study Abroad Digitalization Conference Responsibility

Explore MBS

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    What We Stand for, Where We Are Going: The New Vision, Mission and Values of Munich Business School

    Prof. Dr. Stefan Baldi March 24, 2017
  • Welcome slide of the virtual guest lecture with Stefan Schnichels on Allianz (Inhouse) Consulting at Munich Business School

    In-House Consulting at Allianz: An Evening With Stefan Schnichels

    March 10, 2021
  • Courage Logo Family Businesses

    Courage Contribution: Publishing a COVID-19 Guideline and Checklist for Family Businesses

    Prof. Dr. Marc-Michael Bergfeld, Alexander F. Bergfeld, Johannes Ritz April 14, 2020
  • MBS OMR 2019

    MBS Professor Dr. Heiko Seif Visits OMR Festival to Gather Insights Into Current Digital Marketing Trends

    May 8, 2019
  • Opening slide of the Luxury Alumni Talk 2022 at Munich Business School

    Luxury Alumni Talk: Emna Rabai and Bernhard Franz Talk About Their Careers From University to Working Life

    Julia Riedmeier April 13, 2022

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 13 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 11 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 14 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 11 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 8 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 8 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 5 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 4 articles

  • MBS Prof. Dr. Barbara Scheck
    Prof. Dr. Barbara Scheck

    published 5 articles

  • MBS Prof. Dr. Gottfried Schäffner
    Prof. Dr. Gottfried J. Schäffner

    published 0 articles

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