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Digital Marketing

Two colleagues discuss digital data on computer and smartphone..

Getting To Know SEO and Google Analytics With Google Zukunftswerkstatt

March 25, 2021

In this year’s spring term, MBS students had the opportunity to deepen their knowledge of online marketing in two virtual workshops with the Google Zukunftswerkstatt. In the two 90-minute sessions, trainer Anne Schubert delved deeper into […]

Young man with headset looking intently at a screen where he is running an e-sports game

When Digital Marketing Meets Digital Sports: Analyzing Esports Engagements of Sport Organizations and Sponsors in Germany

Kilian Kramer March 1, 2021

Kilian Kramer is a graduate from the Sports Business and Communication master’s program at Munich Business School and works as Commercial Inventory und Innovation Manager at ESL Gaming, the world’s largest esports company. For his […]

MBS OMR 2019

MBS Professor Dr. Heiko Seif Visits OMR Festival to Gather Insights Into Current Digital Marketing Trends

May 8, 2019

MBS Professor Dr. Heiko Seif (left on the picture above, with marketing professional Matthias Knoll, Vice President International at Patrón Spirits Company) has traveled to Hamburg to visit the 2019 OMR Festival, the leading digital […]

MBS Alexander Hahn ParisTech

MBS Professor Dr. Alexander Hahn Delivers Marketing Module to École des Ponts Business School MBA Students

May 28, 2018

Last week, MBS Professor Dr. Alexander Hahn traveled to France in order to teach at the École des Ponts ParisTech, one of the most prestigious educational institutions in Europe. Dr. Hahn delivered a three-day module […]

MBS Dr. Alexander Hahn

Munich Business School Appoints Dr. Alexander Hahn Professor for Digital Marketing & Communication

January 11, 2018

From February 2018 on, Dr. Alexander Hahn, who is regarded an expert in the fields of marketing, sales, and communication with vast experience from corporate practice as well as in teaching and applied research on […]

MBS Tags

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Explore MBS

  • Understanding China’s Silicon Valley: Prof Bergfeld and MBS Alumnus Patrick Bohrer Join an Exclusive Delegation to the Pearl River Delta

    Prof. Dr. Marc-Michael Bergfeld, Patrick Bohrer November 12, 2019
  • Time for yourself: The best wellness highlights around Munich

    Helene Bormann November 22, 2024
  • Info Material of the Max Weber Program, in which Jana Sefzik, a student at Munich Business School, was accepted.

    Bachelor Student Jana Sefzik Accepted Into the Max Weber Program

    July 6, 2020
  • MBS Case Study Workshop

    Staying Current with Advanced Teaching Techniques: MBS Professor Dr. Jose Alcaraz Attends “Writing Effective Cases” Workshop

    July 11, 2018
  • Recruiting @ MBS – BearingPoint

    Recruiting @ MBS: BearingPoint

    March 23, 2018

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 13 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 11 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 14 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 11 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 8 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 8 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 5 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 4 articles

  • MBS Prof. Dr. Barbara Scheck
    Prof. Dr. Barbara Scheck

    published 5 articles

  • MBS Prof. Dr. Gottfried Schäffner
    Prof. Dr. Gottfried J. Schäffner

    published 0 articles

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