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Digital Marketing

Two colleagues discuss digital data on computer and smartphone..

Getting To Know SEO and Google Analytics With Google Zukunftswerkstatt

March 25, 2021

In this year’s spring term, MBS students had the opportunity to deepen their knowledge of online marketing in two virtual workshops with the Google Zukunftswerkstatt. In the two 90-minute sessions, trainer Anne Schubert delved deeper into […]

Young man with headset looking intently at a screen where he is running an e-sports game

When Digital Marketing Meets Digital Sports: Analyzing Esports Engagements of Sport Organizations and Sponsors in Germany

Kilian Kramer March 1, 2021

Kilian Kramer is a graduate from the Sports Business and Communication master’s program at Munich Business School and works as Commercial Inventory und Innovation Manager at ESL Gaming, the world’s largest esports company. For his […]

MBS OMR 2019

MBS Professor Dr. Heiko Seif Visits OMR Festival to Gather Insights Into Current Digital Marketing Trends

May 8, 2019

MBS Professor Dr. Heiko Seif (left on the picture above, with marketing professional Matthias Knoll, Vice President International at Patrón Spirits Company) has traveled to Hamburg to visit the 2019 OMR Festival, the leading digital […]

MBS Alexander Hahn ParisTech

MBS Professor Dr. Alexander Hahn Delivers Marketing Module to École des Ponts Business School MBA Students

May 28, 2018

Last week, MBS Professor Dr. Alexander Hahn traveled to France in order to teach at the École des Ponts ParisTech, one of the most prestigious educational institutions in Europe. Dr. Hahn delivered a three-day module […]

MBS Dr. Alexander Hahn

Munich Business School Appoints Dr. Alexander Hahn Professor for Digital Marketing & Communication

January 11, 2018

From February 2018 on, Dr. Alexander Hahn, who is regarded an expert in the fields of marketing, sales, and communication with vast experience from corporate practice as well as in teaching and applied research on […]

MBS Tags

Digital Transformation Studium Munich Interview Family Business Digitalization Alumni Conference Digitization Research Career Ranking Entrepreneurship Start-up Leadership Bachelor Family Firms Bachelor International Business Happiness Sustainability Semester Abroad Family Firm Partner University Master International Business China Doctor of Business Administration Study Abroad MBA Innovation MBA General Management

Explore MBS

  • MBS Prof. Dr. Todd Davey

    MBS Professor Dr. Todd Davey Appointed Member of Accreditation Council for Entrepreneurial and Engaged Universities

    February 27, 2017
  • DBA Module at MBS

    May 8, 2015
  • Influencers as a Marketing Tool – An Empirical Investigation of the Credibility and Interests of Consumers and Influencers

    Isabelle Bröckers October 10, 2019
  • 10 reasons why you should study in Munich

    Helene Bormann September 10, 2024
  • MBS Family Business Australia

    Courage News: MBS Professor Dr. Marc-Michael Bergfeld Shares Cutting-Edge Knowledge With Australia’s Family Business Leaders

    September 25, 2018

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 60 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 43 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 50 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 34 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 29 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 24 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 23 articles

  • Avatar photo
    Prof. Dr. Patricia Kraft

    published 19 articles

  • Avatar photo
    Prof. Dr. Wolfgang Zirus

    published 22 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 10 articles

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