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Digital Marketing

Two colleagues discuss digital data on computer and smartphone..

Getting To Know SEO and Google Analytics With Google Zukunftswerkstatt

March 25, 2021

In this year’s spring term, MBS students had the opportunity to deepen their knowledge of online marketing in two virtual workshops with the Google Zukunftswerkstatt. In the two 90-minute sessions, trainer Anne Schubert delved deeper into […]

Young man with headset looking intently at a screen where he is running an e-sports game

When Digital Marketing Meets Digital Sports: Analyzing Esports Engagements of Sport Organizations and Sponsors in Germany

Kilian Kramer March 1, 2021

Kilian Kramer is a graduate from the Sports Business and Communication master’s program at Munich Business School and works as Commercial Inventory und Innovation Manager at ESL Gaming, the world’s largest esports company. For his […]

MBS OMR 2019

MBS Professor Dr. Heiko Seif Visits OMR Festival to Gather Insights Into Current Digital Marketing Trends

May 8, 2019

MBS Professor Dr. Heiko Seif (left on the picture above, with marketing professional Matthias Knoll, Vice President International at Patrón Spirits Company) has traveled to Hamburg to visit the 2019 OMR Festival, the leading digital […]

MBS Alexander Hahn ParisTech

MBS Professor Dr. Alexander Hahn Delivers Marketing Module to École des Ponts Business School MBA Students

May 28, 2018

Last week, MBS Professor Dr. Alexander Hahn traveled to France in order to teach at the École des Ponts ParisTech, one of the most prestigious educational institutions in Europe. Dr. Hahn delivered a three-day module […]

MBS Dr. Alexander Hahn

Munich Business School Appoints Dr. Alexander Hahn Professor for Digital Marketing & Communication

January 11, 2018

From February 2018 on, Dr. Alexander Hahn, who is regarded an expert in the fields of marketing, sales, and communication with vast experience from corporate practice as well as in teaching and applied research on […]

MBS Tags

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Explore MBS

  • Marc-Michael Bergfeld

    Courage News: MBS Professor Bergfeld voted “Top 100 Influencer” in Family Business

    August 25, 2020
  • Alex, student of Munich Business School, in the basement during an air raid alert and some missile strikes and barricades in Kyiv

    Studying During War: How It Feels To Write the Thesis From Kyiv

    Alex Levenko May 17, 2022
  • MBS FLSK

    MBS Alumnus and FLSK Co-Founder Patrick Bohrer Returns to MBS to Share His Experiences With Bachelor Students

    April 15, 2019
  • MBS Business Breakfast Women in Leadership

    MBS Alumna Nina Albert Shares Her “Women in Leadership” Experiences During Business Breakfast

    April 4, 2019
  • MBS 25 Years 25 Profiles

    25 Years – 25 Profiles: Annalena Eigner

    June 20, 2017

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 13 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 11 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 14 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 11 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 8 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 8 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 5 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 4 articles

  • MBS Prof. Dr. Barbara Scheck
    Prof. Dr. Barbara Scheck

    published 5 articles

  • MBS Prof. Dr. Gottfried Schäffner
    Prof. Dr. Gottfried J. Schäffner

    published 0 articles

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