Intuition as a Basis for Business Decisions

December 12, 2017

Despite the abundance of information surrounding us, our intuition plays a central role again and again. Prof. Dr. Christian Schmidkonz and MBS graduate Patrick Stütz give a definition for intuition, discuss the connection between intuition […]

Emotions on the Web

October 24, 2017

How Do Online Shops Convey Feelings in a Digital World? “The world is becoming more and more digital, still humans remain emotional.”[i] Digitization does no longer just change the way in which customers inform themselves […]