Intuition as a Basis for Business Decisions

December 12, 2017

Thanks to digitization and globalization, it is becoming more and more important in today’s business world for decisions to be made quickly. However, although it was never easier to collect comprehensive data for a decision […]

Emotions on the Web

October 24, 2017

How Do Online Shops Convey Feelings in a Digital World? “The world is becoming more and more digital, still humans remain emotional.”[i] Digitization does no longer just change the way in which customers inform themselves […]