At the beginning of March, Munich Business School welcomed a special guest to campus: Benno Ruwe from FC Bayern München gave students of the Sports Business and Communication (SBC) Master’s program and other interested participants […]
A global brand review for a professional Australian football club yielded valuable insights into how to develop strong sports brands. In 2016, the Dallas Cowboys were rated by Forbes as the World’s Most Valuable Team […]
These days, Philip Dowling from management consultant firm Bain & Company visited MBS to talk about e-commerce in China at the example of FC Bayern München football club. Thank you for the interesting presentation.