FC Bayern Munich and Munich Business School share a couple of similar strategies and values. Both institutions attach particular importance to an international orientation and strategy. That is why the visit of Benno Ruwe, Head […]
A global brand review for a professional Australian football club yielded valuable insights into how brand value in the sport business can be developed. In 2016, the Dallas Cowboys were rated by Forbes as the […]
These days, Philip Dowling from management consultant firm Bain & Company visited MBS to talk about e-commerce in China at the example of FC Bayern München football club. Thank you for the interesting presentation.