Munich Business School Insights
Discover our Programs 
  • English
  • News
  • Faculty & Research
  • Campus Life
  • Semester Abroad
  • Alumni Success Stories
  • Career
  • Guide for Students

Influencer Marketing

Influencers as a Marketing Tool – An Empirical Investigation of the Credibility and Interests of Consumers and Influencers

Isabelle Bröckers October 10, 2019

»A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.« – Scott Cook, co-founder, Intuit. In recent years, influencer marketing has increasingly become […]

MBS Influencer Marketing

MBS Publishes Working Paper on Influencer Marketing of Sportswear Brands

December 13, 2017

Munich Business School has just released a new working paper on influencer marketing focusing on the perception of sportswear brands on Instagram. The paper is based on the thesis of 2017 Master Sports Business and […]

MBS Tags

Ranking Digitization Happiness Bachelor International Business Entrepreneurship Start-up China Master International Business Sustainability Doctor of Business Administration Family Business Bachelor Innovation Study Abroad Conference Digital Transformation Alumni MBA General Management MBA Semester Abroad Partner University Studium Leadership Career Munich Research Interview Family Firms Family Firm Digitalization

Explore MBS

  • Dr. Martin Karutz, Experienced Manager and Consultant, Visits MBS

    October 6, 2017
  • MBS Pascal Sand Victoria University

    My Semester Abroad: Pascal @ Victoria University

    January 17, 2018
  • MBS EURASHE

    MBS Professor Dr. Todd Davey Holds Keynote at 28th EURASHE Annual Conference

    April 30, 2018
  • MBS Social Entrepreneurship

    Invitation: MBS Social Entrepreneurship Panel Discussion

    September 25, 2018
  • Screenshot of the Bond University website Screenshot of the website of Bond University, where students of Munich Business School can spend their semester abroad.

    My Online Semester Abroad in Australia: Sergio @ Bond University

    Sergio Mateo Avila Ortiz September 3, 2021

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 60 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 43 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 50 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 34 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 29 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 24 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 23 articles

  • Avatar photo
    Prof. Dr. Patricia Kraft

    published 19 articles

  • Avatar photo
    Prof. Dr. Wolfgang Zirus

    published 22 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 10 articles

  • PROGRAMS
  • Bachelor International Business
  • Master International Business
  • Master International Business | Finance
  • Master Sports Business and Communication
  • Master Innovation and Entrepreneurship
  • Master International Marketing and Brand Management
  • MBA General Management
  • Doctor of Business Administration
  • –
  • SERVICES
  • Career Center
  • International Center
  • Alumni Relations
  • Services for Companies
  • –
  • MY MBS
  • Virtual Campus
  • Webmail
  • PREPATORY PROGRAMS
  • Pre-Bachelor
  • Pre-Master
  • –
  • INTERNATIONAL
  • Outgoing Exchange
  • Incoming Exchange
  • International Center
  • –
  • MORE
  • Jobs at MBS
  • UNIVERSITY
  • About Munich Business School
  • MBS Events
  • Research and Teaching
  • Directions & Contact
  • –
  • FOR COMPANIES
  • –
  • EXECUTIVE EDUCATION
  • –
  • LEGAL
  • Imprint
  • Privacy Policy
  • Cookie-Settings
CONTACT

+49(0)89 547678-0
info@munich-business-school.de
Elsenheimerstraße 61
80687 München
Germany

Copyright © Munich Business School