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Influencer Marketing

Influencers as a Marketing Tool – An Empirical Investigation of the Credibility and Interests of Consumers and Influencers

Isabelle Bröckers October 10, 2019

»A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.« – Scott Cook, co-founder, Intuit. In recent years, influencer marketing has increasingly become […]

MBS Influencer Marketing

MBS Publishes Working Paper on Influencer Marketing of Sportswear Brands

December 13, 2017

Munich Business School has just released a new working paper on influencer marketing focusing on the perception of sportswear brands on Instagram. The paper is based on the thesis of 2017 Master Sports Business and […]

MBS Tags

Sustainability Family Business MBA General Management Studium MBA Family Firms Semester Abroad China Family Firm Ranking Research Start-up Happiness Innovation Digital Transformation Master International Business Interview Conference Study Abroad Doctor of Business Administration Alumni Partner University Leadership Munich Career Digitization Entrepreneurship Bachelor Bachelor International Business Digitalization

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Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 60 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 43 articles

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    Prof. Dr. Hans H. Jung

    published 50 articles

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    Prof. Dr. Gabriella Maráz

    published 34 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 29 articles

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    Prof. Dr. Marc-Michael Bergfeld

    published 24 articles

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    Prof. Dr. Heiko Seif

    published 23 articles

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    Prof. Dr. Patricia Kraft

    published 19 articles

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    Prof. Dr. Wolfgang Zirus

    published 22 articles

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    Prof. Dr. Todd Davey

    published 10 articles

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