Mark Zeh on Innovation and Design Thinking
MBS lecturer Mark Zeh was recently interviewed about innovation and Design Thinking as part of the “everyday innovator” podcast series. Check out this very interesting interview here.
Innovation
Marshmellow Challenge: A Fun Way to Learn About Strategy
Yesterday, the MBS Bachelor students of the fifth semester enjoyed a quite different lecture in their strategy course: Prof. Dr. Patricia Kraft encouraged the students to participate in the so called Marshmallow Challenge. It is […]
What Wimbledon and Medium-sized Companies Have in Common: “Past Success is no Guarantee for Future Success!”
“Made in Germany” is successful as never before. It would be fatal, however, to rest on these laurels. A wake-up call by Dr. Kay Segler and Prof. Dr. Marc-Michael Bergfeld. Just ask Roger Federer, what […]
Strategic Alliance Simulation
What happens if two companies want to collaborate for innovation purposes? In a case study put together by MBS lecturer Prof. Dr. Bergfeld, the Master International Business students found out how to build strategic business alliances.
Courage News: Innovation Certificate for Family Business Leader from Ecuador
A warm welcome to our guests from Ecuador who visit the MBS Courage Center to take part in an intensive course about Innovation, comprising company visits and workshops.
Germany – Wasteland of Innovation? – No More!
Innovation means novelties, creativity, progress – it is essential for a flourishing economy and supports the change towards a modern, future-compatible society. However, what is the current situation in Germany? Time and again, journalists have […]