What happens if two companies want to collaborate for innovation purposes? In a case study put together by MBS lecturer Prof. Dr. Bergfeld, the Master International Business students found out how to build strategic business alliances.
Prof. Dr. Christopher Weilage, Prof. Dr. Gabriella Maráz April 7, 2021
MBS Lecturer Prof. Dr. Hans Jung Addresses Brand-oriented Innovation Management at B&C Markenwerkstatt Event
July 26, 2016
How to Prove Your Competence & Win People Over – Keynote Speech by Prof. Dr. Jack Nasher in Denver, USA
September 27, 2019