What happens if two companies want to collaborate for innovation purposes? In a case study put together by MBS lecturer Prof. Dr. Bergfeld, the Master International Business students found out how to build strategic business alliances.
October 15, 2015
Digitally Connected: On the Way to the Smart Customer – Challenges and Success Stories from Corporate Practice
Prof. Dr. Hans H. Jung, Prof. Dr. Patricia Kraft March 10, 2017
December 22, 2016