Munich Business School Insights
Discover our Programs 
  • English
  • News
  • Faculty & Research
  • Campus Life
  • Semester Abroad
  • Alumni Success Stories
  • Career
  • Guide for Students

Smart Customer

MBS Digital Customer Journey

Digitally Connected: On the Way to the Smart Customer – Challenges and Success Stories from Corporate Practice

Prof. Dr. Hans H. Jung, Prof. Dr. Patricia Kraft March 10, 2017

By the end of the decade, more than half of all people will live, learn and work digitally connected. These people use keywords such as Social Media, mobile, web-based applications, Industry 4.0, digital business models, […]

MBS Tags

Partner University Doctor of Business Administration Innovation Interview Research Sustainability China Munich Leadership Bachelor International Business Family Firm Start-up Conference Career MBA General Management Digitalization Family Business Semester Abroad MBA Study Abroad Ranking Alumni Bachelor Happiness Entrepreneurship Family Firms Studium Digitization Digital Transformation Master International Business

Explore MBS

  • Seal of the CHE University Ranking 2023/24, in which MBS achieves very good results.

    CHE University Ranking 2023/24: Student Votes Put Munich Business School Among Leaders Across All Categories

    May 9, 2023
  • MBS Pascal Sand Victoria University

    My Semester Abroad: Pascal @ Victoria University

    January 17, 2018
  • Portrait of Dr. Sophie Hieke, Professor at Munich Business School

    Professor in the Spotlight: 3 Questions for Prof. Dr. Sophie Hieke

    July 27, 2022
  • MBS International Management

    International Management – the Supreme Discipline

    Prof. Dr. Arnd Albrecht March 14, 2016
  • New Exchange Student Orientation Party Fall 2015

    September 1, 2015

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 60 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 43 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 50 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 34 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 29 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 24 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 23 articles

  • Avatar photo
    Prof. Dr. Patricia Kraft

    published 19 articles

  • Avatar photo
    Prof. Dr. Wolfgang Zirus

    published 22 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 10 articles

  • PROGRAMS
  • Bachelor International Business
  • Master International Business
  • Master International Business | Finance
  • Master Sports Business and Communication
  • Master Innovation and Entrepreneurship
  • Master International Marketing and Brand Management
  • MBA General Management
  • Doctor of Business Administration
  • –
  • SERVICES
  • Career Center
  • International Center
  • Alumni Relations
  • Services for Companies
  • –
  • MY MBS
  • Virtual Campus
  • Webmail
  • PREPATORY PROGRAMS
  • Pre-Bachelor
  • Pre-Master
  • –
  • INTERNATIONAL
  • Outgoing Exchange
  • Incoming Exchange
  • International Center
  • –
  • MORE
  • Jobs at MBS
  • UNIVERSITY
  • About Munich Business School
  • MBS Events
  • Research and Teaching
  • Directions & Contact
  • –
  • FOR COMPANIES
  • –
  • EXECUTIVE EDUCATION
  • –
  • LEGAL
  • Imprint
  • Privacy Policy
  • Cookie-Settings
CONTACT

+49(0)89 547678-0
info@munich-business-school.de
Elsenheimerstraße 61
80687 München
Germany

Copyright © Munich Business School