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Social Media Marketing

Master Sports Business and Communication Practice Project: Students Analyze Branded Social Media Content for LOBECO

August 30, 2019

Hands-on projects in cooperation with companies, clubs and associations from the sports industry are an important element of the Master Sports Business and Communication (SBC) program at Munich Business School. The practical projects give students […]

What Do Our Professors Do on Weekends? Future Trends in Social Media and Community Manager

August 30, 2019

Professor David Wagner visited the CommunityCamp in Berlin on the 24th and 25th of August. The CommunityCamp is a so-called barcamp, which is characterized by its participative character. The agenda of the event is open […]

Sky Germany Shares Insights into Trends in Social Media Marketing

October 28, 2015

On Monday, Jonas Hellebronth, responsible for Social Media at Sky Germany, gave interesting insights into trends in social media marketing to our MBS students. The presentation was part of the Bachelor Marketing class of professor […]

Guest Lecture on the Topic of „Automotive Marketing & Facebook“

October 29, 2014

On 29 October 2014, Christoph Stadeler, Vertical Auto Lead EMEA at Facebook, gave a guest lecture at Munich Business School titled „Automotive Marketing & Facebook“. In particular, he addressed the changes at Facebook and their […]

MBS Tags

Alumni Munich Master International Business MBA General Management Leadership China Happiness Family Firms Studium Career Digitalization Sustainability Interview Semester Abroad Partner University Digital Transformation Entrepreneurship Start-up Bachelor Innovation Study Abroad Conference MBA Family Firm Research Doctor of Business Administration Digitization Family Business Bachelor International Business Ranking

Explore MBS

  • MBS Alumni Careers

    Four MBS Graduates Share Their Experiences at Latest “Alumni Careers” Event

    February 22, 2019
  • MBS Happiness

    5 Learnings from 5 Years “Success Factor Happiness” at a Business School

    Prof. Dr. Christian Schmidkonz March 20, 2018
  • MBS European Elections

    The EU Parliament – a Mirror of European Diversity and a Driver of the European Project

    Prof. Dr. Harald Müllich May 6, 2019
  • MBS SBC Nikolai Retzbach

    Nikolai @ Florida International University

    May 17, 2016
  • FC Bayern Munich fans in jerseys and with flags in front of Munich City Hall - an example of a strong sports brand

    What Makes a Sports Brand Great?

    Prof. Dr. Todd Davey September 13, 2016

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 60 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 43 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 50 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 34 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 29 articles

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    Prof. Dr. Marc-Michael Bergfeld

    published 24 articles

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    Prof. Dr. Heiko Seif

    published 23 articles

  • Avatar photo
    Prof. Dr. Patricia Kraft

    published 19 articles

  • Avatar photo
    Prof. Dr. Wolfgang Zirus

    published 22 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 10 articles

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