Impact of Recommender Systems on Consumers’ Purchase Intention

April 23, 2021

Due to the flood of information and the resulting inability of consumers to make decisions, recommender systems are increasingly becoming a key tool in e-commerce. But how do these systems influence consumers’ purchase intentions? A […]

Oktoberfest in Taiwan

October 26, 2015

Inspired by his visit of MBS and the Oktoberfest, Prof. Dr. Yeh, dean of MBS partner university NTSU (National Taiwan Sports University), has organized the first edition of a Taiwanese Oktoberfest – including typical Bavarian […]

Visit to Taiwanese Partner University

March 30, 2015

Next stop of Prof. Schmidkonz’ and Elfi Stephenson’s Asia tour: Our partner National Taiwan Normal Universty – meeting Faculty and prospective Dual Degree students.