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The Best of German Mittelstand
MBS Bachelor alumna Dr. Alessa Witt presented ‘The Best of German Mittelstand‘. The book gives a comprehensive overview of the most exciting German Mittelstand companies and their Hidden Champions in an encyclopedia manner. She has co-authored [...] -
Courage News: Educating Latin American MBA Students on Innovation “Made in Germany”
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Where the Customer is King: Part 3 – The Business with Mobility
New business models in the mobility industry are literally springing up like mushrooms. The offers are primarily aimed at simplifying and accelerating mobility and contributing to a smooth traffic flow in the large cities. After [...] -
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Event Marketing: An Analysis of Event Platforms From Selected Premium Car Manufacturers
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Munich Business School and Harvard Division of Continuing Education conclude collaboration agreement
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Sky Germany Shares Insights into Trends in Social Media Marketing