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“People Shall Love This Brand”: Burger King at MBS
On Monday evening, Richard Suwelack, MBA General Management alumnus of MBS and today’s Senior Manager Franchise Performance at Burger King Germany, returned to his alma mater to provide MBS students with insights into the Burger [...] -
Another Great Review of Prof. Dr. Jack Nasher’s Book on Karl Popper
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MBS Alumnus Sebastian Baer Shares His Insights on “Digitization and Start-Ups”
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Glamour-ous Presentation of Students’ Business Project at Condé Nast
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MBA General Management Students Enjoy International Week at SDA Bocconi in Milan
Random Articles
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Influencers as a Marketing Tool – An Empirical Investigation of the Credibility and Interests of Consumers and Influencers
»A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.« – Scott Cook, co-founder, Intuit. In recent years, influencer marketing has increasingly become [...] -
Innovation and Entrepreneurship Master Students Pitched Their Business Ideas and Prototypes
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Critical Considerations of Government Intervention: Justification of Government Intervention – DOs
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Reference Book on Impact Investing Co-Authored by MBS Professor Dr. Barbara Scheck
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MBS Professor Dr. Todd Davey Engages in University-Business Cooperation Events