Johannes Ritz, Prof. Dr. Marc-Michael Bergfeld, Vinzenz Obermaier, Author at Munich Business School Insights

Marketing in a Digital Global World

MBS November 20, 2015

Yesterday evening, our students got the opportunity to get in touch with MBS alumnus Jan Hildebrand. Jan is a dedicated expert for digital marketing at a leading international consultancy company and provided the students with [...]
Digital Added Value put into Practice – or: What has the Online Purchase of a New Car to do with the Internship of a Student and the Bachelor Seminars at MBS?

Prof. Dr. Hans H. Jung, Prof. Dr. Patricia Kraft September 4, 2015
Help, I’m being held Hostage by German Government Empowered Knee Nibblers

Prof. Dr. Christopher Weilage May 29, 2015
Dine & Discuss Singapore: Social Ventures and Meaning in Life – An Asian Perspective

MBS February 13, 2015
Globalization of the Working World – and the Chances for Professionals in Germany?

Prof. Dr. Christopher Weilage September 10, 2014

Trustworthiness of Research

Prof. Dr. Eva Stumpfegger November 7, 2017

Trustworthiness is the highest premise of good research. But when is a paper considered trustworthy? Quantitative and qualitative research have different criteria for trustworthiness – we explain them to you. „A man is more likely [...]
Influencers as a Marketing Tool – An Empirical Investigation of the Credibility and Interests of Consumers and Influencers

Isabelle Bröckers October 10, 2019
Online Teaching From the Professors’ Perspective. An Interview.

MBS April 21, 2020
MBS Open House 2017 – Experience the Spirit of MBS

MBS April 4, 2017
Research and Publication Activities of the MBS Professors

MBS March 24, 2020

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