…provide the following core findings: Messenger marketing in the form of Chatbots is an expression of (digital) brand identity. The tonality of Chatbots’ customer approach influences brand perception. Users rate… […]
Once again, MBS Professor and negotiation expert Jack Nasher is featured in a major business/finance publication, Money magazine, which belongs to the TIME magazine. This time, he contributed to an… […]
…a restaurant renowned for its challenging menu, innovative location and ability to inspire new thinking. More information at: https://edu.uiin.org/index/entrepreneurialuniversity “Challenging the Role of Universities” – Keynote at the European Commission’s… […]
…T-Systems, Microsoft etc. Named “FIRST FUNNEL CONFERENCE” #firstfunnel17 the conference agenda discussed the individual phases of the digital customer journey in different speeches: Attention Interest Purchase intent Conversion/Purchase Service Advocacy… […]
…fellow experts from academia, business, and the non-governmental sector. The conference is organized by the Principles for Responsible Management Education (PRME), a United Nations-supported initiative founded in 2007 as a… […]
US business magazine Fast Company has published an article by MBS Professor Jack Nasher on “How to deliver bad news in a positive way”. “It doesn’t matter if you’re the… […]
After being published in the USA, India, Australia, and China and after having won an award at the 23rd annual Independent Publisher Book Awards, MBS Professor Jack Nasher’s most recent… […]
This month, MBS Professor Dr. Jack Nasher is featured in three of Germany’s leading HR magazines: Personalwirtschaft, managerSeminare, and Human Resources Manager…. […]
…for society”, sought to engender discussions about the future of the higher education in Europe and was held in a renovated factory. MBS Professor Dr. Todd Davey participated in a… […]
…negotiators, and why in some situations it makes perfect sense to send a substitute negotiator to fill in for your angry self. Please find the article (in German language) here…. […]
…has been intensively focusing on for several years. A main focus of the conference was on global sustainability challenges and opportunities, which today are heavily influenced by the speed, scale… […]
…and inheritance. It can play the role of an intermediary in the personal process of transferring wealth for community oriented benefits. “With the Foundations for the Future, the GLS Treuhand… […]
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