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Brand Perception

Master Sports Business and Communication Practice Project: Students Analyze Branded Social Media Content for LOBECO

August 30, 2019

Hands-on projects in cooperation with companies, clubs and associations from the sports industry are an important element of the Master Sports Business and Communication (SBC) program at Munich Business School. The practical projects give students […]

MBS Influencer Marketing

MBS Publishes Working Paper on Influencer Marketing of Sportswear Brands

December 13, 2017

Munich Business School has just released a new working paper on influencer marketing focusing on the perception of sportswear brands on Instagram. The paper is based on the thesis of 2017 Master Sports Business and […]

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Explore MBS

  • MBS Start-Up Spirit – Meet the Founders (4th Edition)

    November 5, 2019
  • (No) Chances for International Students?

    Matthias Flakowski June 19, 2015
  • International Week for MBA Students from Corvinus School of Management

    October 15, 2015
  • MBS Alumni Reunion 2016

    MBS Alumni Reunion 2016: 25 Years Munich Business School

    October 10, 2016
  • Crumpled paper balls and a rocket drawing on a blackboard.

    MBS Start-Up Spirit No. 6: How Do I Start a Company?

    May 11, 2021

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 60 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 43 articles

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    Prof. Dr. Hans H. Jung

    published 50 articles

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    Prof. Dr. Gabriella Maráz

    published 34 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 29 articles

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    Prof. Dr. Marc-Michael Bergfeld

    published 24 articles

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    Prof. Dr. Heiko Seif

    published 23 articles

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    Prof. Dr. Patricia Kraft

    published 19 articles

  • Avatar photo
    Prof. Dr. Wolfgang Zirus

    published 22 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 10 articles

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