Brand Perception Archives

Master Sports Business and Communication Practice Project: Students Analyze Branded Social Media Content for LOBECO

August 30, 2019

Hands-on projects in cooperation with companies, clubs and associations from the sports industry are an important element of the Master Sports Business and Communication (SBC) program at Munich Business School. The practical projects give students […]

MBS Publishes Working Paper on Influencer Marketing of Sportswear Brands

December 13, 2017

Munich Business School has just released a new working paper on influencer marketing focusing on the perception of sportswear brands on Instagram. The paper is based on the thesis of 2017 Master Sports Business and […]