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Customer Journey

Portrait Manuel Mundl

“Customers expect to be offered a real experience.” – An Interview With Manuel Mundl About Sales in the Digital Age

January 18, 2022

In this interview, Manuel Mundl explains why the digital age requires new sales approaches and concepts, highlights areas where companies have ground to make up in terms of digital sales innovation, and underscores why this […]

Young girl shopping with bags and cell phone in her hands

New Requirements for Customer Experience in the European Apparel Industry During COVID-19

Anna Liuzzo, Prof. Dr. Hans H. Jung, Prof. Dr. Alexander Suhm February 24, 2021

“Digital products, services and experiences lead to companies that will be successful, particularly if they demonstrate a high level of customer understanding and digital customer journey.” (UNITY AG) Whether this insight has also arrived in the […]

Automobile

New Paper on the Impact of Digitalization on Sales in the Automotive Industry

September 14, 2020

MBS Professor Dr. Hans H. Jung, MBS Bachelor Alumna Luisa Marie Birk and Dr. Detlef Pietsch, General Manager at the BMW Group, have written a new working paper on the topic of digitalization in the […]

MBS SBC Wargame

Wargame & Touchpoint Analysis: Master SBC Students Engage in Practical Exercises

December 7, 2017

It is a vital part of the studies at MBS to do something extraordinary from time to time – like competing in a Wargame exercise against groups of fellow students, or leaving the classroom to […]

MBS Digital Customer Journey

Digitally Connected: On the Way to the Smart Customer – Challenges and Success Stories from Corporate Practice

Prof. Dr. Hans H. Jung, Prof. Dr. Patricia Kraft March 10, 2017

By the end of the decade, more than half of all people will live, learn and work digitally connected. These people use keywords such as Social Media, mobile, web-based applications, Industry 4.0, digital business models, […]

MBS Tags

Digitization Study Abroad Sustainability Ranking Start-up MBA General Management Partner University Munich MBA Innovation Entrepreneurship Semester Abroad Research Digitalization Conference Digital Transformation Studium Family Firm Family Firms Family Business Master International Business China Bachelor International Business Career Doctor of Business Administration Bachelor Happiness Alumni Interview Leadership

Explore MBS

  • Marc-Michael Bergfeld

    MBS Family Business Expert in Bloomberg Businessweek

    April 28, 2016
  • MBS TransTech

    Transformative Technologies (Transtech) and Their Potential for Increasing Workplace Well-Being (Pt. 1)

    Prof. Dr. Christian Schmidkonz May 29, 2018
  • Students apply the basics of project management to their own project ideas

    School Groups of the Ernst-Mach-Gymnasium Haar visit Munich Business School

    January 29, 2020
  • Meet MBS

    Meet MBS in India, Ukraine, and Serbia

    September 26, 2018
  • Automobile

    New Paper on the Impact of Digitalization on Sales in the Automotive Industry

    September 14, 2020

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 60 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 43 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 50 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 34 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 29 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 24 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 23 articles

  • Avatar photo
    Prof. Dr. Patricia Kraft

    published 19 articles

  • Avatar photo
    Prof. Dr. Wolfgang Zirus

    published 22 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 10 articles

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