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Customer Journey

Portrait Manuel Mundl

“Customers expect to be offered a real experience.” – An Interview With Manuel Mundl About Sales in the Digital Age

January 18, 2022

In this interview, Manuel Mundl explains why the digital age requires new sales approaches and concepts, highlights areas where companies have ground to make up in terms of digital sales innovation, and underscores why this […]

Young girl shopping with bags and cell phone in her hands

New Requirements for Customer Experience in the European Apparel Industry During COVID-19

Anna Liuzzo, Prof. Dr. Hans H. Jung, Prof. Dr. Alexander Suhm February 24, 2021

“Digital products, services and experiences lead to companies that will be successful, particularly if they demonstrate a high level of customer understanding and digital customer journey.” (UNITY AG) Whether this insight has also arrived in the […]

Automobile

New Paper on the Impact of Digitalization on Sales in the Automotive Industry

September 14, 2020

MBS Professor Dr. Hans H. Jung, MBS Bachelor Alumna Luisa Marie Birk and Dr. Detlef Pietsch, General Manager at the BMW Group, have written a new working paper on the topic of digitalization in the […]

MBS SBC Wargame

Wargame & Touchpoint Analysis: Master SBC Students Engage in Practical Exercises

December 7, 2017

It is a vital part of the studies at MBS to do something extraordinary from time to time – like competing in a Wargame exercise against groups of fellow students, or leaving the classroom to […]

MBS Digital Customer Journey

Digitally Connected: On the Way to the Smart Customer – Challenges and Success Stories from Corporate Practice

Prof. Dr. Hans H. Jung, Prof. Dr. Patricia Kraft March 10, 2017

By the end of the decade, more than half of all people will live, learn and work digitally connected. These people use keywords such as Social Media, mobile, web-based applications, Industry 4.0, digital business models, […]

MBS Tags

Partner University China Happiness MBA General Management Master International Business MBA Entrepreneurship Digital Transformation Conference Family Firms Family Business Start-up Study Abroad Bachelor Leadership Semester Abroad Career Munich Alumni Digitization Doctor of Business Administration Family Firm Studium Sustainability Innovation Interview Bachelor International Business Ranking Digitalization Research

Explore MBS

  • MBS Semester Opening 2018

    MBS Semester Opening 2018

    September 7, 2018
  • MBS Family Business Expert Johannes Ritz promotes the 2nd Family Business Summit in Ecuador on national media.

    Courage News: Preparing for the 2nd International Summit of Family Businesses in Latin America

    April 29, 2016
  • Close up of man typing his thesis on laptop

    Writing Your Master’s Thesis Whith a Company – MBS Alumnus Philip Dorpema Shares His Experiences

    September 16, 2022
  • International Week for MBA Students from Corvinus School of Management

    October 15, 2015
  • MBS students participating in Open Innovation Challenge

    MBS Students Take Part in Open Innovation Challenge

    March 12, 2020

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 60 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 43 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 50 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 34 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 29 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 24 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 23 articles

  • Avatar photo
    Prof. Dr. Patricia Kraft

    published 19 articles

  • Avatar photo
    Prof. Dr. Wolfgang Zirus

    published 22 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 10 articles

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