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Customer Journey

Portrait Manuel Mundl

“Customers expect to be offered a real experience.” – An Interview With Manuel Mundl About Sales in the Digital Age

January 18, 2022

In this interview, Manuel Mundl explains why the digital age requires new sales approaches and concepts, highlights areas where companies have ground to make up in terms of digital sales innovation, and underscores why this […]

Young girl shopping with bags and cell phone in her hands

New Requirements for Customer Experience in the European Apparel Industry During COVID-19

Anna Liuzzo, Prof. Dr. Hans H. Jung, Prof. Dr. Alexander Suhm February 24, 2021

“Digital products, services and experiences lead to companies that will be successful, particularly if they demonstrate a high level of customer understanding and digital customer journey.” (UNITY AG) Whether this insight has also arrived in the […]

Automobile

New Paper on the Impact of Digitalization on Sales in the Automotive Industry

September 14, 2020

MBS Professor Dr. Hans H. Jung, MBS Bachelor Alumna Luisa Marie Birk and Dr. Detlef Pietsch, General Manager at the BMW Group, have written a new working paper on the topic of digitalization in the […]

MBS SBC Wargame

Wargame & Touchpoint Analysis: Master SBC Students Engage in Practical Exercises

December 7, 2017

It is a vital part of the studies at MBS to do something extraordinary from time to time – like competing in a Wargame exercise against groups of fellow students, or leaving the classroom to […]

MBS Digital Customer Journey

Digitally Connected: On the Way to the Smart Customer – Challenges and Success Stories from Corporate Practice

Prof. Dr. Hans H. Jung, Prof. Dr. Patricia Kraft March 10, 2017

By the end of the decade, more than half of all people will live, learn and work digitally connected. These people use keywords such as Social Media, mobile, web-based applications, Industry 4.0, digital business models, […]

MBS Tags

Munich Family Firms Entrepreneurship Bachelor Study Abroad MBA China Ranking Doctor of Business Administration Semester Abroad Innovation Family Business MBA General Management Studium Career Partner University Bachelor International Business Sustainability Master International Business Digitalization Leadership Start-up Conference Digitization Happiness Digital Transformation Research Interview Alumni Family Firm

Explore MBS

  • MBS Women in Leadership

    MBS Alumna and Female Leadership Trainer Sandra Hörmann Empowers Students to Not Just Pursue SMART Goals, but HEART Goals

    March 19, 2019
  • How MBS Graduate Vladimir Ivanov Used the MBA to Add a New Chapter to His Career

    August 7, 2019
  • MBS Digital Customer Journey

    Digitally Connected: On the Way to the Smart Customer – Challenges and Success Stories from Corporate Practice

    Prof. Dr. Hans H. Jung, Prof. Dr. Patricia Kraft March 10, 2017
  • 6 Tips on How to Use Rankings to Find Your Perfect University

    Prof. Dr. Stefan Baldi August 28, 2015
  • MBS Graduate Johanna Christ Publishes Article on Happiness

    October 18, 2016

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 60 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 43 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 50 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 34 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 29 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 24 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 23 articles

  • Avatar photo
    Prof. Dr. Patricia Kraft

    published 19 articles

  • Avatar photo
    Prof. Dr. Wolfgang Zirus

    published 22 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 10 articles

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