Esports Archives - MBS insights

“MBS Outstanding Thesis” – The Best Final Papers of 2021

February 25, 2022

Last year, four further theses produced by our MBS graduates were selected for inclusion in ‘MBS Outstanding Thesis’, a series of working papers. This blog article introduces the outstanding final papers in 2021. Whether at […]

When Digital Marketing Meets Digital Sports: Analyzing Esports Engagements of Sport Organizations and Sponsors in Germany

Kilian Kramer March 1, 2021

Kilian Kramer is a graduate from the Sports Business and Communication master’s program at Munich Business School and works as Commercial Inventory und Innovation Manager at ESL Gaming, the world’s largest esports company. For his […]