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Ingolstadt
Popular Articles
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MASTER Sports Business and Communication Students Engage in Practical Project for Australian Football Club
As part of their sports marketing course, the students of the MASTER Sports Business and Communication program have started to engage in a very special practical project: Commissioned by Australian Football team Port Adelaide Football [...] -
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MBS Alumnus Opens Bierothek Beer Specialties Store in Munich
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Courage News: MBS Professor Dr. Bergfeld Speaks at Academy of Management Annual Meeting
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Random Articles
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New Requirements for Customer Experience in the European Apparel Industry During COVID-19
“Digital products, services and experiences lead to companies that will be successful, particularly if they demonstrate a high level of customer understanding and digital customer journey.” (UNITY AG) Whether this insight has also arrived in the [...] -
Courage Contribution: Publishing a COVID-19 Guideline and Checklist for Family Businesses
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MBS Research Fellows in Portrait: Prof. Dr. Alexander Richter