Jack Nasher Presents His New Book “CONVINCED!”

December 14, 2018

Thursday evening, the MBS Lounge was the venue for the much-anticipated presentation of “CONVINCED! How to Prove Your Competence & Win People Over”, the latest book of MBS Professor and bestseller author, Dr. Jack Nasher. […]

How to Convince Anyone of Anything

January 9, 2018

“I’m lovin’ it!” – Really? Is there a person who truly loves the food at McDonald’s? People do not choose what they like best, but what they fear least. We have a “loss aversion,” which […]