This fall, MBS introduced the “MBS Outstanding Thesis”, a new working paper series to recognize outstanding final theses of students and to give them a platform. MBA alumna Jiaojiao Zhao is the first to publish […]
By the end of the decade, more than half of humanity will be digitally connected in living, learning and working. This part of humanity uses terms such as Social Media, Mobile, web-based applications, industry 4.0, […]
Claudia Spagl, MBS Master International Business, has defined approaches for the Fan Relationship Marketing of FC Augsburg. Football without fans is nothing “Football without fans is nothing.” There is much truth in the statement of […]
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