Munich Business School Insights
Discover our Programs 
  • English
  • News
  • Faculty & Research
  • Campus Life
  • Semester Abroad
  • Alumni Success Stories
  • Career
  • Guide for Students

Smart Customer

MBS Digital Customer Journey

Digitally Connected: On the Way to the Smart Customer – Challenges and Success Stories from Corporate Practice

Prof. Dr. Hans H. Jung, Prof. Dr. Patricia Kraft March 10, 2017

By the end of the decade, more than half of all people will live, learn and work digitally connected. These people use keywords such as Social Media, mobile, web-based applications, Industry 4.0, digital business models, […]

MBS Tags

Family Firms Sustainability Ranking Conference Family Business Bachelor Start-up Munich Studium Career Study Abroad MBA General Management Research Family Firm China Master International Business Alumni Digitalization Happiness Interview Partner University Entrepreneurship Semester Abroad Leadership Digitization Innovation Digital Transformation MBA Doctor of Business Administration Bachelor International Business

Explore MBS

  • Which Role will Electro-mobility Play in the Future? Part 2: What Steps are Required so that Electro-mobility can Achieve a Sufficient Market Share?

    Prof. Dr. Hans H. Jung August 27, 2014
  • © Klaus D. Wolf

    MBS Professor Dr. Christian Schmidkonz Speaks at Bavarian-Chinese Spring Festival

    March 5, 2018
  • MBS BMW Eventmarketing

    Event Marketing: An Analysis of Event Platforms From Selected Premium Car Manufacturers

    Laura Stich, Doreen Weinhold, Prof. Dr. Hans H. Jung April 8, 2016
  • Rethinking Remote Onboarding: The Missing Piece in Employee Integration

    March 31, 2025
  • Celebrating Carnival @ MBS

    MBS Celebrates Carnival in Latin American Style

    Catarina Capelo Moreira February 27, 2020

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 60 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 43 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 50 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 34 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 29 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 24 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 25 articles

  • Avatar photo
    Prof. Dr. Patricia Kraft

    published 19 articles

  • Avatar photo
    Prof. Dr. Wolfgang Zirus

    published 22 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 10 articles

  • PROGRAMS
  • Bachelor International Business
  • Master International Business
  • Master International Business | Finance
  • Master Sports Business and Communication
  • Master Innovation and Entrepreneurship
  • Master International Marketing and Brand Management
  • MBA General Management
  • Doctor of Business Administration
  • –
  • SERVICES
  • Career Center
  • International Center
  • Alumni Relations
  • Services for Companies
  • –
  • MY MBS
  • Virtual Campus
  • Webmail
  • PREPATORY PROGRAMS
  • Pre-Bachelor
  • Pre-Master
  • –
  • INTERNATIONAL
  • Outgoing Exchange
  • Incoming Exchange
  • International Center
  • –
  • MORE
  • Jobs at MBS
  • UNIVERSITY
  • About Munich Business School
  • MBS Events
  • Research and Teaching
  • Directions & Contact
  • –
  • FOR COMPANIES
  • –
  • EXECUTIVE EDUCATION
  • –
  • LEGAL
  • Imprint
  • Privacy Policy
  • Cookie-Settings
CONTACT

+49(0)89 547678-0
info@munich-business-school.de
Elsenheimerstraße 61
80687 München
Germany

Copyright © Munich Business School