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SME

Market Entry Japan

A German High-Tech Company’s Strategy for Entering the Japanese Market

Prof. Dr. Heiko Seif, Alexander Zettl, Hubert Stärker January 31, 2018

How does the market entry to Japan succeed against the background of the new free trade zone? Which market entry strategy is the best? We provide a guide. Recently, the EU and Japan have agreed […]

Portrait of Dr. Patricia Kraft, Professor at Munich Business School

Joint Research Project of MBS and University of Regensburg Focuses on Employer Branding Strategies

June 30, 2017

Munich Business School and University of Regensburg have initiated a joint research project focusing on employer branding. The goal of the project is to provide SMEs that are located further away from business hotspots with […]

MBS Hubert Barth

MBS Lecturer Hubert Barth Interviewed on German SMEs

September 6, 2016

Audit firm Ernst & Young has published an interview with Hubert Barth, Chairman of the Managing Board at EY Germany and MBS lecturer, on SMEs in Germany. Please find the article here (German only).

Courage News: Discussing the Present and Future of SMEs – AmCham Germany Event at MBS

November 18, 2014

As a new member of the American Chamber of Commerce in Germany e.V. (AmCham Germany), MBS hosted for the first time an event from the AmCham series “Business After Hours” on Tuesday November 18, 2014. […]

MBS Tags

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Explore MBS

  • MBS 25 Years

    MBS Semester Opening 2016: 25 Years of Munich Business School

    September 23, 2016
  • Meet MBS

    Meet MBS in China, Ukraine and India

    September 20, 2017
  • MBS Mystery Shopping

    Mystery Shopping in Munich Luxury Boutiques

    November 18, 2016
  • The new Volkswagen ID.3 and ID.4

    Diving Into E-Mobility: Thomas Ulbrich, Board Member of Volkswagen AG, Aka Mr. Elektro at MBS

    Prof. Dr. Christopher Weilage, Prof. Dr. Gabriella Maráz April 7, 2021
  • MBS zooplus

    CRM Expert Dr. Silke Esser of zooplus @ MBS

    April 25, 2018

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 60 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 43 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 50 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 34 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 29 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 24 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 23 articles

  • Avatar photo
    Prof. Dr. Patricia Kraft

    published 19 articles

  • Avatar photo
    Prof. Dr. Wolfgang Zirus

    published 22 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 10 articles

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