SME Archives - Munich Business School Insights

A German High-Tech Company’s Strategy for Entering the Japanese Market

Prof. Dr. Heiko Seif, Alexander Zettl, Hubert Stärker January 31, 2018

How does the market entry to Japan succeed against the background of the new free trade zone? Which market entry strategy is the best? We provide a guide. Recently, the EU and Japan have agreed […]

Portrait of Dr. Patricia Kraft, Professor at Munich Business School

Joint Research Project of MBS and University of Regensburg Focuses on Employer Branding Strategies

June 30, 2017

Munich Business School and University of Regensburg have initiated a joint research project focusing on employer branding. The goal of the project is to provide SMEs that are located further away from business hotspots with […]