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Sportmarketing

Jakob von der Wense and Prof. Dr. David Wagner in front of the Toni Kroos Academy presentation at Munich Business School

From Master Sports Business and Communication to Director of Marketing & Operations at the Toni Kroos Academy

Cornelia Ohm, Lukas Rosenthal April 11, 2022

As part of a guest lecture in the Digital Sports Management module, SBC student Jakob von der Wense gave interesting insights into his path from the SBC master’s program to becoming the Director of Marketing […]

Young man with headset looking intently at a screen where he is running an e-sports game

When Digital Marketing Meets Digital Sports: Analyzing Esports Engagements of Sport Organizations and Sponsors in Germany

Kilian Kramer March 1, 2021

Kilian Kramer is a graduate from the Sports Business and Communication master’s program at Munich Business School and works as Commercial Inventory und Innovation Manager at ESL Gaming, the world’s largest esports company. For his […]

Master Sports Business and Communication Practice Project: Students Analyze Branded Social Media Content for LOBECO

August 30, 2019

Hands-on projects in cooperation with companies, clubs and associations from the sports industry are an important element of the Master Sports Business and Communication (SBC) program at Munich Business School. The practical projects give students […]

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Explore MBS

  • Close-up of a hand handing over a diploma as a roll of paper.

    Doctorate: Is DBA or PhD better?

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    A New Ship Has Entered the Harbour: Get To Know the MBS Entrepreneurship Club

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    Recruiting @ MBS: Consulting, Finance, and Innovation

    November 9, 2018
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    MBS Professor Dr. Jack Nasher in Wall Street Journal

    October 19, 2018

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 26 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 21 articles

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    Prof. Dr. Hans H. Jung

    published 26 articles

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    Prof. Dr. Marc-Michael Bergfeld

    published 16 articles

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    Prof. Dr. Gabriella Maráz

    published 14 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 12 articles

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    Prof. Dr. Heiko Seif

    published 11 articles

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    Prof. Dr. Todd Davey

    published 8 articles

  • MBS Prof. Dr. Barbara Scheck
    Prof. Dr. Barbara Scheck

    published 7 articles

  • MBS Prof. Dr. Gottfried Schäffner
    Prof. Dr. Gottfried J. Schäffner

    published 6 articles

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