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Sportmarketing

Jakob von der Wense and Prof. Dr. David Wagner in front of the Toni Kroos Academy presentation at Munich Business School

From Master Sports Business and Communication to Director of Marketing & Operations at the Toni Kroos Academy

Cornelia Ohm, Lukas Rosenthal April 11, 2022

As part of a guest lecture in the Digital Sports Management module, SBC student Jakob von der Wense gave interesting insights into his path from the SBC master’s program to becoming the Director of Marketing […]

Young man with headset looking intently at a screen where he is running an e-sports game

When Digital Marketing Meets Digital Sports: Analyzing Esports Engagements of Sport Organizations and Sponsors in Germany

Kilian Kramer March 1, 2021

Kilian Kramer is a graduate from the Sports Business and Communication master’s program at Munich Business School and works as Commercial Inventory und Innovation Manager at ESL Gaming, the world’s largest esports company. For his […]

Master Sports Business and Communication Practice Project: Students Analyze Branded Social Media Content for LOBECO

August 30, 2019

Hands-on projects in cooperation with companies, clubs and associations from the sports industry are an important element of the Master Sports Business and Communication (SBC) program at Munich Business School. The practical projects give students […]

MBS Tags

Leadership Interview MBA Publication Study Abroad Sustainability Digitalization Alumni Doctor of Business Administration Digitization Bachelor International Business Studium Start-up Finance Bachelor MBA General Management Master International Business Semester Abroad Munich Responsibility Career Innovation Family Business Digital Transformation Conscious Business Recruiting Conference Entrepreneurship Research Ranking

Explore MBS

  • MBS Essity

    First “A Chat With…” MBA Event Features Arjan Schaper From Hidden Champion Essity GmbH

    March 11, 2019
  • MBS How Digital Are You?

    MBA Networking Event: How Digital Are You?

    March 22, 2018
  • Portrait of Christine Menges, Chancellor of Munich Business School

    Dr. Christine Menges Will Assume the Position of Chancellor of Munich Business School

    February 25, 2021
  • Focused working student holding cup of coffee and looking at important papers

    What Is a “Working Student”?

    December 12, 2022
  • Master Sports Business and Communication Practice Project: Students Analyze Branded Social Media Content for LOBECO

    August 30, 2019

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 13 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 11 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 14 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 11 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 8 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 8 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 5 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 4 articles

  • MBS Prof. Dr. Barbara Scheck
    Prof. Dr. Barbara Scheck

    published 5 articles

  • MBS Prof. Dr. Gottfried Schäffner
    Prof. Dr. Gottfried J. Schäffner

    published 0 articles

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