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Sportmarketing

Jakob von der Wense and Prof. Dr. David Wagner in front of the Toni Kroos Academy presentation at Munich Business School

From Master Sports Business and Communication to Director of Marketing & Operations at the Toni Kroos Academy

Cornelia Ohm, Lukas Rosenthal April 11, 2022

As part of a guest lecture in the Digital Sports Management module, SBC student Jakob von der Wense gave interesting insights into his path from the SBC master’s program to becoming the Director of Marketing […]

Young man with headset looking intently at a screen where he is running an e-sports game

When Digital Marketing Meets Digital Sports: Analyzing Esports Engagements of Sport Organizations and Sponsors in Germany

Kilian Kramer March 1, 2021

Kilian Kramer is a graduate from the Sports Business and Communication master’s program at Munich Business School and works as Commercial Inventory und Innovation Manager at ESL Gaming, the world’s largest esports company. For his […]

Master Sports Business and Communication Practice Project: Students Analyze Branded Social Media Content for LOBECO

August 30, 2019

Hands-on projects in cooperation with companies, clubs and associations from the sports industry are an important element of the Master Sports Business and Communication (SBC) program at Munich Business School. The practical projects give students […]

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Explore MBS

  • MBS Viscopic

    Viscopic @ MBS: How to Get Your Start-Up up and Running

    November 17, 2017
  • MBS AUEB

    Master Students of Athens University of Economics and Business Visit MBS and BMW Welt

    March 6, 2019
  • Jelena Novkovski, Head of the International Center at Munich Business School, (on the right) with her maid of honor whom she met during the buddy program

    “My Buddy Became My Maid of Honor” – Jelena Novkovski, Head of the MBS International Center, recounts her experiences of the buddy program

    September 10, 2023
  • Portrait of Prof. Dr. Nancy Landrum, Professor for Sustainable Business Transformation at Munich Business School.

    Professor in the Spotlight: 3 Questions for Prof. Dr. Nancy Landrum

    May 23, 2023
  • MBS Professor Wolf Diederichs

    Interview With Wolf Diederichs, MBS Lecturer for Negotiation Skills

    February 24, 2020

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 13 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 11 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 14 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 11 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 8 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 8 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 5 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 4 articles

  • MBS Prof. Dr. Barbara Scheck
    Prof. Dr. Barbara Scheck

    published 5 articles

  • MBS Prof. Dr. Gottfried Schäffner
    Prof. Dr. Gottfried J. Schäffner

    published 0 articles

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