Sports Business
The Magical Triangle of Sports Management
Football clubs pay millions and millions for new players, and prices for sports media rights are skyrocketing. Big companies such as Red Bull invest huge sums into Formula 1, hockey, extreme sports and – much […]
Audi Dialog: Strong Brand or “True Love” – A Contradiction in Terms?
BVB marketing director Carsten Cramer at the Audi Dialog at Munich Business School Brand triad, business development, brand extension – hearing such terms, we hardly thought about football. Basically, however, football clubs have become real […]
Visit from Texas A&M University
Students from our partner uni Texas A&M on visit at MBS. Enjoy your time in Munich!
Audi Dialog with Thomas Röttgermann (VFL Wolfsburg)
Under the motto “Managers in professional soccer: Profession, calling or talent?”, Prof. Dr. Dr. h.c. Josef Hackforth, host of the event, had invited Thomas Röttgermann, business manager of VfL Wolfsburg, as discussion partner to the […]