As part of a guest lecture in the Digital Sports Management module, SBC student Jakob von der Wense gave interesting insights into his path from the SBC master’s program to becoming the Director of Marketing […]
On September 28, Munich Business School will launch the newly designed extra-occupational Digital Sports Business Manager course to actively support the sporting goods industry on its path to digital transformation. The further education program is […]
This means more and Global Anfield: Markus Breglec, former Director Marketing and Media at FC Liverpool introduces students at MBS to brand management in sports business. Markus Breglec has seen quite a lot during the […]
Lars Lamadé, Head of Sponsoring for Europe and Asia at SAP, took students and alumni on a journey through innovative Sponsoring methods and strategies of SAP, especially in regard of international sports clubs, organizations and […]
Markus Breglec, who worked as former Director Marketing & Media at the Liverpool Football Club, the winner of the Champions League 2019, has been a lecturer at the Master MBS Master program Sports Business & […]
Hands-on projects in cooperation with companies, clubs and associations from the sports industry are an important element of the Master Sports Business and Communication (SBC) program at Munich Business School. The practical projects give students […]
A global brand review for a professional Australian football club yielded valuable insights into how to develop strong sports brands. In 2016, the Dallas Cowboys were rated by Forbes as the World’s Most Valuable Team […]
The University Management of Munich Business School (MBS) has appointed Prof. Dr. Barbara Scheck and Prof. Dr. Todd Davey professors of MBS. Prof. Dr. Scheck who had taught at University of Hamburg until last will […]
Our guest at the Audi Dialog: Thomas Krohne, President of the German Volleyball Association and CEO and Founder or The Sportsman Group talks about: “Sports Association and Sports Agency: Volunteerism vs. Professionalism.
Football clubs pay millions and millions for new players, and prices for sports media rights are skyrocketing. Big companies such as Red Bull invest huge sums into Formula 1, hockey, extreme sports and – much […]
BVB marketing director Carsten Cramer at the Audi Dialog at Munich Business School Brand triad, business development, brand extension – hearing such terms, we hardly thought about football. Basically, however, football clubs have become real […]
Under the motto “Managers in professional soccer: Profession, calling or talent?”, Prof. Dr. Dr. h.c. Josef Hackforth, host of the event, had invited Thomas Röttgermann, business manager of VfL Wolfsburg, as discussion partner to the […]
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