What Makes a Sports Brand Great?

September 13, 2016

A global brand review for a professional Australian football club yielded valuable insights into how brand value in the sport business can be developed. In 2016, the Dallas Cowboys were rated by Forbes as the […]

Audi Dialog with Thomas Krohne

November 11, 2015

Our guest at the Audi Dialog: Thomas Krohne, President of the German Volleyball Association and CEO and Founder or The Sportsman Group talks about: “Sports Association and Sports Agency: Volunteerism vs. Professionalism.  

The Magical Triangle of Sports Management

July 7, 2015

Football clubs pay millions and millions for new players, and prices for sports media rights are skyrocketing. Big companies such as Red Bull invest huge sums into Formula 1, hockey, extreme sports and – much […]

Audi Dialog with Thomas Röttgermann (VFL Wolfsburg)

October 22, 2014

Under the motto “Managers in professional soccer: Profession, calling or talent?”, Prof. Dr. Dr. h.c. Josef Hackforth, host of the event, had invited Thomas Röttgermann, business manager of VfL Wolfsburg, as discussion partner to the […]