A global brand review for a professional Australian football club yielded valuable insights into how brand value in the sport business can be developed. In 2016, the Dallas Cowboys were rated by Forbes as the […]
The University Management of Munich Business School (MBS) has appointed Prof. Dr. Barbara Scheck and Prof. Dr. Todd Davey professors of MBS. Prof. Dr. Scheck who had taught at University of Hamburg until last will […]
Our guest at the Audi Dialog: Thomas Krohne, President of the German Volleyball Association and CEO and Founder or The Sportsman Group talks about: “Sports Association and Sports Agency: Volunteerism vs. Professionalism.
Football clubs pay millions and millions for new players, and prices for sports media rights are skyrocketing. Big companies such as Red Bull invest huge sums into Formula 1, hockey, extreme sports and – much […]
BVB marketing director Carsten Cramer at the Audi Dialog at Munich Business School Brand triad, business development, brand extension – hearing such terms, we hardly thought about football. Basically, however, football clubs have become real […]
Under the motto “Managers in professional soccer: Profession, calling or talent?”, Prof. Dr. Dr. h.c. Josef Hackforth, host of the event, had invited Thomas Röttgermann, business manager of VfL Wolfsburg, as discussion partner to the […]