MBS Professor Dr. Todd Davey held a lecture in front of representatives of Port Adelaide Football Club, an Australian Football team on the topic of “Global insights into sports communication and fan engagement”.
MBS professor Dr. Todd Davey and his Sportsmarketing class of the MASTER Sports Business and Communication program visited the famous ISPO Munich, the world’s largest industry gathering for all things related to sports and business. […]
An MBS survey, directed at decision makers of sport sponsorship in Germany, shows the potential of social media and highlights the areas in which the sporting clubs (sponsees) have to improve. Every second German uses […]
A global brand review for a professional Australian football club yielded valuable insights into how to develop strong sports brands. In 2016, the Dallas Cowboys were rated by Forbes as the World’s Most Valuable Team […]
Football clubs pay millions and millions for new players, and prices for sports media rights are skyrocketing. Big companies such as Red Bull invest huge sums into Formula 1, hockey, extreme sports and – much […]
Students from our partner uni Texas A&M on visit at MBS. Enjoy your time in Munich!
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