SBC Business Breakfast With Markus Breglec

October 29, 2019

This means more and Global Anfield: Markus Breglec, former Director Marketing and Media at FC Liverpool introduces students at MBS to brand management in sports business. Markus Breglec has seen quite a lot during the […]

How Do You Build Iconic Fan Rituals That Are Unforgettable?

March 13, 2018

Every sports fan knows and reveres them, they are the moments when a stadium becomes the largest choir in the world, an entire nation spontaneously rises in unity, where cultures are revealed and opposition teams […]

SBC goes ISPO Munich 2017

March 3, 2017

MBS professor Dr. Todd Davey and his Sportsmarketing class of the MASTER Sports Business and Communication program visited the famous ISPO Munich, the world’s largest industry gathering for all things related to sports and business. […]

What Makes a Sports Brand Great?

September 13, 2016

A global brand review for a professional Australian football club yielded valuable insights into how brand value in the sport business can be developed. In 2016, the Dallas Cowboys were rated by Forbes as the […]

The Magical Triangle of Sports Management

July 7, 2015

Football clubs pay millions and millions for new players, and prices for sports media rights are skyrocketing. Big companies such as Red Bull invest huge sums into Formula 1, hockey, extreme sports and – much […]