Munich Golf Club e.V. (MGC) and Munich Business School signed a cooperation agreement in early February. The cooperation was initiated by MBS Advisory Board member Peter Prestele, who himself has been associated with the Munich […]
This means more and Global Anfield: Markus Breglec, former Director Marketing and Media at FC Liverpool introduces students at MBS to brand management in sports business. Markus Breglec has seen quite a lot during the […]
Lars Lamadé, Head of Sponsoring for Europe and Asia at SAP, took students and alumni on a journey through innovative Sponsoring methods and strategies of SAP, especially in regard of international sports clubs, organizations and […]
Every sports fan knows and reveres them, they are the moments when a stadium becomes the largest choir in the world, an entire nation spontaneously rises in unity, where cultures are revealed and opposition teams […]
Part 1: Self-Reflection – a Game-Changing Ability Developing self-reflection in the workplace, can lead to elite individual or organizational performance. During my work-life in a global professional service firm, there were formalized and rigorous 360-degree […]
Businesses spend exorbitant amounts on training and motivation of staff with companies spending over USD 359 billion annually, or nearly 1 % of annual revenues. Yet most of the spend is on technical training and […]
MBS Professor Dr. Todd Davey held a lecture in front of representatives of Port Adelaide Football Club, an Australian Football team on the topic of “Global insights into sports communication and fan engagement”.
MBS professor Dr. Todd Davey and his Sportsmarketing class of the MASTER Sports Business and Communication program visited the famous ISPO Munich, the world’s largest industry gathering for all things related to sports and business. […]
An MBS survey, directed at decision makers of sport sponsorship in Germany, shows the potential of social media and highlights the areas in which the sporting clubs (sponsees) have to improve. Every second German uses […]
A global brand review for a professional Australian football club yielded valuable insights into how brand value in the sport business can be developed. In 2016, the Dallas Cowboys were rated by Forbes as the […]
Football clubs pay millions and millions for new players, and prices for sports media rights are skyrocketing. Big companies such as Red Bull invest huge sums into Formula 1, hockey, extreme sports and – much […]
Students from our partner uni Texas A&M on visit at MBS. Enjoy your time in Munich!