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Faculty
Dr. Julia Riedmeier is a strategy consultant and lecturer for Luxury Management and Market Research. As founder and managing director of CODE LUXE, a strategic consultancy for luxury brands, she works closely with company leaders. Mainly on digital and purposeful neo luxury strategies in the automotive, jewelry & watches, yachting industry.
Besides her consulting activities, she holds – amongst others – the lectureship for Market Research at the International University of Monaco and the leadership of the luxury module in the Master‘s program at Munich Business School (MBS). A special format of her module Luxury Management is the initiative Luxury Business Dialogue, where luxury professionals share their insights and connect with future talents.
Furthermore, Dr. Julia Riedmeier is a jury member of the annual Monaco-based luxury business pitching competition “The Mark Challenge” and think tank member of the digital platform on sustainable luxury “Haus von Eden”. The combination of her advisory and industry experience with academic knowledge and practices is a key benefit of her courses.
Within her doctoral work ,she researched on luxury brand management in times of co-creation. She studied International Business in Berlin, Munich, Shanghai and holds a master's degree from MBS. Prior, she has worked at Inlux and Hermès in communication and retail.
At MBS: Lecturer for Luxury Management
Programs: Bachelor International Business, Master International Marketing and Brand Management
Focus: Luxury Management, Luxury Brand Management
ACADEMIC CONFERENCE PROCEEDINGS
Riedmeier, J. (2020). The role(s) of luxury brand managers in times of brand meaning co-creation. Proceedings of 19th International Marketing Trends Conference 2020 Paris, ed. Jean-Claude Andreani and Umberto Collesei, Paris-Venice Marketing Trends Association.
ACADEMIC CONFERENCE PRESENTATION
Riedmeier, J. (2020). The role(s) of luxury brand managers in times of brand meaning co-creation, International Marketing Trends Conference Paris.
PRACTITIONER JOURNAL (Selection)
Riedmeier, J. (2020). Luxury landscape in times of corona virus: The Next Normal, Haus von Eden, online.
Meurer, J., & Riedmeier, J. (2019). Neo luxury: Deep impact & implications for a forward-thinking luxury management, Luxury Business Report, 8-37.
EY, KEYLENS, INLUX (2018). Ranking Top 50 German luxury brands, Luxury Business Report, 49-71.
Riedmeier, J. (2017). Blogger relations as growth booster, Luxury Business Report, 32.
Riedmeier, J. (2016). Brand cooperation Apple Watch Hermès: It's not just the watch that is smart, Luxury Business Report, 66.
PRACTITIONER MEETING PRESENTATION (Selection)
Riedmeier, J. (2019). Neo Luxury: The luxury of tomorrow is today, Kontext Annual Swiss Textiles Zurich.
Riedmeier, J. (2019). Seizing the entrepreneurial opportunity with the phenomenon of NEO luxury, EDHEC Entrepreneurship Club Nice.
Meurer J., Riedmeier, J. (2019). Neo Luxury, LBD Luxury Business Day Munich.
Riedmeier, J. (2017). Millennials & Gen Z: The digital & global leagues, LBD Luxury Business Day Munich.
Riedmeier, J. (2016). Social media as image booster for the beauty industry, Reviderm Best Medical Beauty Symposium Munich.
ROUND TABLE / INTERVIEW (Selection)
Hofer, J. (2019). Bling-Bling is no longer enough – luxury brands must change their business model. https://www.handelsblatt.com/unternehmen/mittelstand/mittelstand-bling-bling-reicht-nicht-mehr-luxusmarken-muessen-ihr-geschaeftsmodell-aendern/.
New Business (2017). Brands as status symbols are out. https://www.new-business.de/medien/detail.php?rubric=MEDIEN&nr=708323.
REVIEWER
Marketing Review St. Gallen (2018). Luxury Management.