This Website uses cookies to improve your visit on our website. More Info
Faculty
Dr. Julia Riedmeier has been dedicated to the topic of luxury both professionally and academically since 2010. She is a luxury strategist and founder of CODE \ LUXE, a boutique consulting and trend studio for luxury with its own academy.
With her international expertise and keen sense for trends, she advises luxury brands on the development of forward-looking, customer-centric strategies, gives exclusive in-house workshops and keynotes, regularly participates in panel discussions, writes about luxury, and appears as an expert in podcasts and trade media.
She also volunteers as an ambassador for the "Monaco Capital of Advanced Yachting" and "World Boating Day" initiatives. The yacht industry is one of her core areas of expertise, alongside hospitality and the automotive industry. Since 2016, she has been teaching various courses on "Luxury Brand Strategy," currently in Monaco and Munich. The combination of her consulting and industry experience with academic knowledge and practices is a key advantage of her courses.
She studied international business in Berlin, Munich, and Shanghai, specializing in luxury management. She dedicated her doctorate in Monaco to the topic of luxury brand management. She began her career at Hermès in the areas of retail, PR, and communications.
At MBS: Lecturer for Foundations of Luxury and Luxury Brand Management
Degree programs: Master International Business
Research focus: Luxury Brand Management
Academic Publications:
Morhart, F., & Riedmeier, J. (in press). The luxury tensions: Navigating luxury brands in an era of change. In E. Ko, I. Phau, K. Heine, M.-C. Cervellon, & M. Phan (Eds.), The SAGE handbook of luxury brand management and marketing. SAGE Publications.
Morhart, F., & Riedmeier, J. (2023). Luxus im Wandel (Forschungsreihe 5/23). Gesellschaft für Marketing. https://gfm.ch/forschungsreihe/forschungsreihe-5-23/
Riedmeier, J., & Kreuzer, M. (2022). Me versus we: The role of luxury brand managers in times of co-creation. Journal of Business Research, 145, 240-252.