Dr. Julia Riedmeier has been dedicated to the topic of luxury both professionally and academically since 2010. She is a luxury strategist and founder of CODE \ LUXE, a boutique consulting and trend studio for luxury with its own academy.
With her international expertise and keen sense for trends, she advises luxury brands on the development of forward-looking, customer-centric strategies, gives exclusive in-house workshops and keynotes, regularly participates in panel discussions, writes about luxury, and appears as an expert in podcasts and trade media.
She also volunteers as an ambassador for the "Monaco Capital of Advanced Yachting" and "World Boating Day" initiatives. The yacht industry is one of her core areas of expertise, alongside hospitality and the automotive industry.
Since 2016, she has been teaching various courses on "Luxury Brand Strategy," currently in Monaco and Munich. The combination of her consulting and industry experience with academic knowledge and practices is a key advantage of her courses.
She studied international business in Berlin, Munich, and Shanghai, specializing in luxury management. She dedicated her doctorate in Monaco to the topic of luxury brand management. She began her career at Hermès in the areas of retail, PR, and communications.
Dozentin für Foundations of Luxury und Luxury Brand Management
Master International Business
Luxury Brand Management
Riedmeier, J., & Kreuzer, M. (2022). Me versus we: The role of luxury brand managers in times of co-creation. Journal of Business Research, 145, 240–252. https://doi.org/10.1016/j.jbusres.2022.02.085
Riedmeier, J. (2020). The role(s) of luxury brand managers in times of brand meaning co-creation. Proceedings of 19th International Marketing Trends Conference, Paris, France.
Morhart, F., & Riedmeier, J. (2023). Luxus im Wandel: Spannungsfelder verstehen und Luxusmarken mit adaptierten Codes zukunftsfähig führen. gfm Forschungsreihe 5/23, gfm Schweizerische Gesellschaft für Marketing.
Schmidkonz, C., & Riedmeier, J. (2021). Luxusshopping: aufstrebende Konsumenten verstehen. ChinaContact, 2/2021, 34-37.
Meurer, J., & Riedmeier, J. (2019). Neo Luxus: Deep impact & implications for a forward-thinking luxury management, Luxury Business Report, 8-37.
Riedmeier, J. (2017). Blogger Relations als Wachstums-Booster, Luxury Business Report, 32.
Riedmeier, J. (2016). Marken-Kooperation Apple Watch Hermès: Smart ist nicht nur die Uhr, Luxury Business Report, 66.
Riedmeier, J. (2021). Luxury Insight Talk: In Conversation With the Finalists of the Mark Challenge 2020. Munich Business School Blog. https://www.munich-business-school.de/insights/en/2021/luxury-insight-talk-in-conversation-with-the-finalists-of-the-mark-challenge-2020/
Riedmeier, J. (2022, June 5). Planet e.: Parfüm – Der große Duftraub? [Television interview]. ZDF. https://www.zdf.de/dokumentation/planet-e/planet-e-parfuem---der-grosse-duftraub-100.html
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