Faculty

 Nicola Kiermeier



Nicola Kiermeier studied history and business administration at the University of Mannheim. She is the founder of Frau Hood Communication, a consulting agency focusing on digital and social media strategies in the DACH region.

At SPORT1, Nicola Kiermeier has most recently been Head of Branded Content & Partnerships and a member of the works council since 2018. She developed sports media concepts and created marketing space on the social & digital platforms. In addition to the topic of "Branded Content", she built up the topic of "Social Broadcasting" on Facebook and YouTube at SPORT1. Previously, she worked as Manager Distributed Media from 2016 to 2018 and as Social Media Manager for the Constantin Medien brand from 2015 to 2016. Before joining SPORT1, she gained professional experience at the marketing agency fischerAppelt and the Süddeutsche Zeitung.

In 2018 Nicola Kiermeier won the German Prize for Online Communication with SPORT1 for the live broadcast of the Darts World Championship via social broadcasting.

At MBS: Lecturer for Integrated Brand Communication in a Digitalized World

Courses: Master International Marketing and Brand Management

Focus: Digital Marketing, Kommunikation, Social Media, Sportkommunikation, PR, Journalismus