MBS lecturer Prof. Dr. Patricia Kraft visited the UBX (Useful Brand Experience) Conference 2016 to discuss customer-focused brand communication together with marketing decision makers of companies such as Google, BMW, Johnson & Johnson and IBM. The credo: State-of-the-art marketing serves the customer, as well.
Related Articles
MBS Master International Week: Strategic Communication in a Globalized World
March 11, 2016
Markus Breglec, Ex-Director Marketing & Media at the Liverpool Football Club, Is a New Lecturer at the Master Program Sports Business & Communication
Prof. Dr. David Wagner
October 9, 2019
Football is Attractive for the Fans – and Vice Versa!?
Prof. Dr. Hans H. Jung, Claudia Spagl
February 5, 2016