E-Commerce in China: The Case of FC Bayern Munich November 10, 2015 These days, Philip Dowling from management consultant firm Bain & Company visited MBS to talk about e-commerce in China at the example of FC Bayern München football club. Thank you for the interesting presentation. BainBundesligaChinaConsultingE-CommerceFC Bayern MunichProfessional Soccer
Audi Dialog: Strong Brand or “True Love” – A Contradiction in Terms? Prof. Dr. Dr. h.c. Josef Hackforth June 5, 2015
Spending and Buying Alone Does Not Bring Happiness – Not Even in China Prof. Dr. Christian Schmidkonz October 24, 2014