For his e-commerce course within the Bachelor International Business program, MBS Professor Dr. Alexander Hahn had invited another expert from corporate practice to share his expertise with the students: Klaus Völk, CEO of webalyse, a […]
How Do Online Shops Convey Feelings in a Digital World? “The world is becoming more and more digital, still humans remain emotional.”[i] Digitization does no longer just change the way in which customers inform themselves […]
Three MBS Alumni (Max Bade, Johannes Sieber & Marco Lambinet) just launched their start-up ‘Wine Boutique’. They sell lovely wine boxes for every occasion you can imagine (Tasting Box, Gourmet Box, First Date Box, Leaving […]
These days, Philip Dowling from management consultant firm Bain & Company visited MBS to talk about e-commerce in China at the example of FC Bayern München football club. Thank you for the interesting presentation.
A lot, indeed! Our MBS Bachelor student Daniel Meidl will confirm this. The seminar thesis on the subject of “International Sales & Marketing” that he submitted in the sixth semester is titled: “Market segmentation: Defining […]
As part of the 14. Munich Science Days (Münchner Wissenschaftstage) under the motto „Digital Worlds“ Prof. Dr. Christian Schmidkonz held a presentation on „Internet and e-commerce in China“ at Munich Business School. The Academic Director […]
Whether Louis Vuitton, Cartier, Rolls Royce or Mandarin Oriental Hotels ‒ the offers of these brands aim at triggering desires for or at least associations with Luxury. Luxury products and services, as they are offered […]
The “Journey to the West” (西游记) by Wu Cheng’en belongs to China’s four classical novels. Every child in China knows the story written during the Ming Dynasty about the “Monkey King”, who sets out for […]