Emotions on the Web

October 24, 2017

How Do Online Shops Convey Feelings in a Digital World? “The world is becoming more and more digital, still humans remain emotional.”[i] Digitization does no longer just change the way in which customers inform themselves […]

Searching for a Great Wine Present?

December 9, 2015

Three MBS Alumni (Max Bade, Johannes Sieber & Marco Lambinet) just launched their start-up ‘Wine Boutique’. They sell lovely wine boxes for every occasion you can imagine (Tasting Box, Gourmet Box, First Date Box, Leaving […]

E-Commerce in China: The Case of FC Bayern Munich

November 10, 2015

These days, Philip Dowling from management consultant firm Bain & Company visited MBS to talk about e-commerce in China at the example of FC Bayern München football club. Thank you for the interesting presentation.

Luxury 2.0? The Digitalization of Exclusivity

September 19, 2014

Whether Louis Vuitton, Cartier, Rolls Royce or Mandarin Oriental Hotels ‒ the offers of these brands aim at triggering desires for or at least associations with Luxury. Luxury products and services, as they are offered […]

Alibaba’s “Journey to the West”

August 18, 2014

The “Journey to the West” (西游记) by Wu Cheng’en belongs to China’s four classical novels. Every child in China knows the story written during the Ming Dynasty about the “Monkey King”, who sets out for […]