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Strategic Alliance Simulation

March 31, 2015

What happens if two companies want to collaborate for innovation purposes? In a case study put together by MBS lecturer Prof. Dr. Bergfeld, the Master International Business students found out how to build strategic business alliances.

  • Family Business
  • Innovation
  • Negotiation
  • Strategic Alliance
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Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 60 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 43 articles

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    Prof. Dr. Hans H. Jung

    published 50 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 34 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 29 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 24 articles

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    Prof. Dr. Heiko Seif

    published 23 articles

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    Prof. Dr. Patricia Kraft

    published 19 articles

  • Avatar photo
    Prof. Dr. Wolfgang Zirus

    published 22 articles

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    Prof. Dr. Todd Davey

    published 10 articles

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