Munich Business School Insights
Discover our Programs 
  • English
  • News
  • Faculty & Research
  • Campus Life
  • Semester Abroad
  • Alumni Success Stories
  • Career
  • Guide for Students

MBS Master International Week: “Celebrity Endorsement” by Dr. Alexandra Vignolles

March 10, 2016

Dr. Alexandra Vignolles, Associate Professor at MBS partner university INSEEC Business School, gave the students interesting insights into celebrity endorsement. The title of her lecture: “I Want You to Embody my Brand – Celebrity Endorsement from Dream to Nightmare”.

MBS Alexandra Vignolles
MBS Alexandra Vignolles
  • INSEEC Business School
  • Luxury
  • Luxury Brand Management
  • Master International Week
Previous article
Next article

Related Articles

MBS Master International Week Bodolica

Challenges and Opportunities for Entrepreneurs in Emerging Markets: The United Arab Emirates

March 11, 2016
MBS Master International Week Zeitel-Bank

MBS Master International Week: Strategic Communication in a Globalized World

March 11, 2016
MBS International Week Vodenska 1

MBS Master International Week: Investments and Risk Management

March 11, 2016

MBS Tags

Interview Ranking Semester Abroad Study Abroad MBA Family Business Career MBA General Management Leadership Family Firm Munich Studium Family Firms Bachelor China Happiness Digital Transformation Doctor of Business Administration Entrepreneurship Conference Innovation Start-up Research Sustainability Partner University Digitalization Alumni Master International Business Digitization Bachelor International Business

Explore MBS

  • MBS Flagler College

    New MBS Partner University: Flagler College – An Alumnus Reflects

    Prof. Dr. Christopher Weilage June 17, 2016
  • MBS Prof. Dr. Christian Schmidkonz

    Success Factor Happiness – why Happiness and Business Belong Together

    January 13, 2017
  • Exploring the Impact of Remote Work on Urban Development: Florian Bartholomae at NARSC 2024

    November 25, 2024
  • Logo of the Gründungsradar, in whose 2022 ranking MBS convinces with exemplary results.

    Gründungsradar 2022 Attests MBS Exemplary Performance in Terms of Promoting Entrepreneurship

    February 15, 2023
  • MBS Beach Masters 2015

    October 30, 2015

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 60 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 43 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 50 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 34 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 29 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 24 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 23 articles

  • Avatar photo
    Prof. Dr. Patricia Kraft

    published 19 articles

  • Avatar photo
    Prof. Dr. Wolfgang Zirus

    published 22 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 10 articles

  • PROGRAMS
  • Bachelor International Business
  • Master International Business
  • Master International Business | Finance
  • Master Sports Business and Communication
  • Master Innovation and Entrepreneurship
  • Master International Marketing and Brand Management
  • MBA General Management
  • Doctor of Business Administration
  • –
  • SERVICES
  • Career Center
  • International Center
  • Alumni Relations
  • Services for Companies
  • –
  • MY MBS
  • Virtual Campus
  • Webmail
  • PREPATORY PROGRAMS
  • Pre-Bachelor
  • Pre-Master
  • –
  • INTERNATIONAL
  • Outgoing Exchange
  • Incoming Exchange
  • International Center
  • –
  • MORE
  • Jobs at MBS
  • UNIVERSITY
  • About Munich Business School
  • MBS Events
  • Research and Teaching
  • Directions & Contact
  • –
  • FOR COMPANIES
  • –
  • EXECUTIVE EDUCATION
  • –
  • LEGAL
  • Imprint
  • Privacy Policy
  • Cookie-Settings
CONTACT

+49(0)89 547678-0
info@munich-business-school.de
Elsenheimerstraße 61
80687 München
Germany

Copyright © Munich Business School