MBS Lecturers Publish Reference Book on Digital Transformation

MBS Digital Transformation

MBS lecturers Prof. Dr. Patricia Kraft and Prof. Dr. Hans H. Jung have published a reference book (exclusively in German language) entitled “Digital vernetzt. Transformation der Wertschöpfung” (roughly: “Digitally connected. The transformation of value creation”).

The book, co-written by a team of 40+ experts from business and research including several MBS lecturers, focuses on up-to-date scenarios, options and best practices of smart business models, products and services, and additionally provides an outlook on potential future developments.

The book is available here as print and ebook version.