Munich Business School Insights
Discover our Programs 
  • English
  • News
  • Faculty & Research
  • Campus Life
  • Semester Abroad
  • Alumni Success Stories
  • Career
  • Guide for Students

MBS Master International Week: Strategic Communication in a Globalized World

March 11, 2016

MBS Master International Week Zeitel-Bank

For the Master International Week, Prof. Dr. Natascha Zeitel-Bank from MCI Management Center Innsbruck/ Austria came to MBS to hold a lecture on “Strategic Communication in a Globalized World”. During the event, the students scrutinized the strategies of various marketing campaigns of global brands.

MBS Master International Week Zeitel-Bank
MBS Master International Week Zeitel-Bank
MBS Master International Week Zeitel-Bank
MBS Master International Week Zeitel-Bank
  • Management Center Innsbruck
  • Marketing
  • Master International Week
  • MCI
  • Strategic Communication
Previous article
Next article

Related Articles

MBS Master International Week 2017

MBS MASTER International Week 2017

March 13, 2017
Nadja Donderer sitting outside and looking into her laptop during her online semester abroad at ISB Dublin

My Online Semester Abroad in Ireland: Nadja @ International School of Business Dublin

Nadja Donderer May 11, 2021

Master Innovation and Entrepreneurship & Master International Marketing and Brand Management: New MBS Study Programs Start Successfully

September 6, 2019

MBS Tags

Research Master International Business Happiness Munich Career Digitalization Alumni Entrepreneurship Interview Studium Doctor of Business Administration Leadership Sustainability Innovation China Bachelor Ranking Bachelor International Business Digital Transformation MBA General Management Start-up Conference Family Firms Semester Abroad MBA Study Abroad Digitization Family Firm Family Business Partner University

Explore MBS

  • MBS Jack Nasher HR

    MBS Professor Dr. Jack Nasher Featured in Leading German HR Magazines

    May 22, 2017
  • Participants of the 4th MBS Doctoral Conference, attending both in person on campus and online.

    4th MBS Doctoral Conference: Insights Into Ongoing and Completed Research by DBA Candidates of Munich Business School

    June 6, 2023
  • MBS Jack Nasher TEDx

    MBS Professor Dr. Jack Nasher Speaks at Mannheim University’s TEDx Event

    September 27, 2017
  • TTIP – a Fact-Based Analysis

    Prof. Dr. Wolfgang Zirus, Prof. Dr. Heiko Seif April 15, 2016
  • Development of a Novel Management Approach that Redefines a Company’s Success in Terms of its Social Contributions

    October 2, 2015

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 60 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 43 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 50 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 34 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 29 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 24 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 23 articles

  • Avatar photo
    Prof. Dr. Patricia Kraft

    published 19 articles

  • Avatar photo
    Prof. Dr. Wolfgang Zirus

    published 22 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 10 articles

  • PROGRAMS
  • Bachelor International Business
  • Master International Business
  • Master International Business | Finance
  • Master Sports Business and Communication
  • Master Innovation and Entrepreneurship
  • Master International Marketing and Brand Management
  • MBA General Management
  • Doctor of Business Administration
  • –
  • SERVICES
  • Career Center
  • International Center
  • Alumni Relations
  • Services for Companies
  • –
  • MY MBS
  • Virtual Campus
  • Webmail
  • PREPATORY PROGRAMS
  • Pre-Bachelor
  • Pre-Master
  • –
  • INTERNATIONAL
  • Outgoing Exchange
  • Incoming Exchange
  • International Center
  • –
  • MORE
  • Jobs at MBS
  • UNIVERSITY
  • About Munich Business School
  • MBS Events
  • Research and Teaching
  • Directions & Contact
  • –
  • FOR COMPANIES
  • –
  • EXECUTIVE EDUCATION
  • –
  • LEGAL
  • Imprint
  • Privacy Policy
  • Cookie-Settings
CONTACT

+49(0)89 547678-0
info@munich-business-school.de
Elsenheimerstraße 61
80687 München
Germany

Copyright © Munich Business School