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MBS Master International Week: Strategic Communication in a Globalized World

March 11, 2016

MBS Master International Week Zeitel-Bank

For the Master International Week, Prof. Dr. Natascha Zeitel-Bank from MCI Management Center Innsbruck/ Austria came to MBS to hold a lecture on “Strategic Communication in a Globalized World”. During the event, the students scrutinized the strategies of various marketing campaigns of global brands.

MBS Master International Week Zeitel-Bank
MBS Master International Week Zeitel-Bank
MBS Master International Week Zeitel-Bank
MBS Master International Week Zeitel-Bank
  • Management Center Innsbruck
  • Marketing
  • Master International Week
  • MCI
  • Strategic Communication
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Authors

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    Prof. Dr. Christopher Weilage

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    Prof. Dr. Christian Schmidkonz

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    Prof. Dr. Hans H. Jung

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    Prof. Dr. Gabriella Maráz

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  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

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    Prof. Dr. Marc-Michael Bergfeld

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    Prof. Dr. Heiko Seif

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    Prof. Dr. Patricia Kraft

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    Prof. Dr. Wolfgang Zirus

    published 22 articles

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    Prof. Dr. Todd Davey

    published 10 articles

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