Munich Business School Insights
Discover our Programs 
  • English
  • News
  • Faculty & Research
  • Campus Life
  • Semester Abroad
  • Alumni Success Stories
  • Career
  • Guide for Students

MBS Master International Week: Strategic Communication in a Globalized World

March 11, 2016

MBS Master International Week Zeitel-Bank

For the Master International Week, Prof. Dr. Natascha Zeitel-Bank from MCI Management Center Innsbruck/ Austria came to MBS to hold a lecture on “Strategic Communication in a Globalized World”. During the event, the students scrutinized the strategies of various marketing campaigns of global brands.

MBS Master International Week Zeitel-Bank
MBS Master International Week Zeitel-Bank
MBS Master International Week Zeitel-Bank
MBS Master International Week Zeitel-Bank
  • Management Center Innsbruck
  • Marketing
  • Master International Week
  • MCI
  • Strategic Communication
Previous article
Next article

Related Articles

FC Bayern Munich fans in jerseys and with flags in front of Munich City Hall - an example of a strong sports brand

What Makes a Sports Brand Great?

Prof. Dr. Todd Davey September 13, 2016
Virtual Workshop with Christian Nerlinger

Virtual Workshop With Former MBS Student and Player Consultant Christian Nerlinger

Jakob von der Wense April 27, 2020
Graduate peers into the distance through the paper tube of her certificate, looking for exciting jobs after studying business

Jobs After Studying Business

November 22, 2022

MBS Tags

Happiness Studium Digitalization Master International Business MBA General Management Partner University Bachelor International Business Career Leadership MBA Family Firm Semester Abroad Doctor of Business Administration Conference Digitization Alumni Innovation Interview Munich Study Abroad Start-up Family Firms Bachelor Digital Transformation Research Sustainability Entrepreneurship Family Business China Ranking

Explore MBS

  • MBS OMR 2019

    MBS Professor Dr. Heiko Seif Visits OMR Festival to Gather Insights Into Current Digital Marketing Trends

    May 8, 2019
  • MBS Global Week 2019

    Courage News: Global Week – an Exclusive Gathering of 80 Next Gen Leaders and World-Class Speakers by Courage & MBS

    June 6, 2019
  • Courage News: MBS Professor Dr. Marc-Michael Bergfeld to Give Family Masterclass and Key Note Interview at Family Business Australia’s Conference

    August 13, 2019
  • MBS Digital Customer Journey

    Digitally Connected: On the Way to the Smart Customer – Challenges and Success Stories from Corporate Practice

    Prof. Dr. Hans H. Jung, Prof. Dr. Patricia Kraft March 10, 2017
  • MBS Graduation Rings

    Alumni Startup Triumph Jewelry Presents: The Official MBS Graduation Ring

    November 8, 2018

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 60 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 43 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 50 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 34 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 29 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 24 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 23 articles

  • Avatar photo
    Prof. Dr. Patricia Kraft

    published 19 articles

  • Avatar photo
    Prof. Dr. Wolfgang Zirus

    published 22 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 10 articles

  • PROGRAMS
  • Bachelor International Business
  • Master International Business
  • Master International Business | Finance
  • Master Sports Business and Communication
  • Master Innovation and Entrepreneurship
  • Master International Marketing and Brand Management
  • MBA General Management
  • Doctor of Business Administration
  • –
  • SERVICES
  • Career Center
  • International Center
  • Alumni Relations
  • Services for Companies
  • –
  • MY MBS
  • Virtual Campus
  • Webmail
  • PREPATORY PROGRAMS
  • Pre-Bachelor
  • Pre-Master
  • –
  • INTERNATIONAL
  • Outgoing Exchange
  • Incoming Exchange
  • International Center
  • –
  • MORE
  • Jobs at MBS
  • UNIVERSITY
  • About Munich Business School
  • MBS Events
  • Research and Teaching
  • Directions & Contact
  • –
  • FOR COMPANIES
  • –
  • EXECUTIVE EDUCATION
  • –
  • LEGAL
  • Imprint
  • Privacy Policy
  • Cookie-Settings
CONTACT

+49(0)89 547678-0
info@munich-business-school.de
Elsenheimerstraße 61
80687 München
Germany

Copyright © Munich Business School