The MBS Master International Week is one proof that internationality is not only taught, but also actively put into reality at Munich Business School. This year, the event that features several distinguished guest lecturers from […]
By the end of the decade, more than half of all people will live, learn and work digitally connected. These people use keywords such as Social Media, mobile, web-based applications, Industry 4.0, digital business models, […]
On invitation of MBS Professors Dr. Patricia Kraft and Dr. Barbara Scheck, Dr. Hanna Schumacher, Marketing Communication Manager at BMW Group, came to MBS to provide insights into the car manufacturer’s centennial anniversary brand campaign […]
The traditional Bavarian restaurant Donisl was the venue for the latest edition of the MBS Dine & Discuss event, held once per semester. Yesterday’s event focused on “The Future of Security” and featured two distinguished […]
MBS Professor Dr. Todd Davey held a lecture in front of representatives of Port Adelaide Football Club, an Australian Football team on the topic of “Global insights into sports communication and fan engagement”.
Last Friday, Florian Henle, founder and CEO of Munich-based green energy supplier and social business Polarstern GmbH, visited MBS. Invited by lecturer Dr. Sophie Hieke, he held a presentation on “Why You Should Start Something […]
MBS professor Dr. Todd Davey and his Sportsmarketing class of the MASTER Sports Business and Communication program visited the famous ISPO Munich, the world’s largest industry gathering for all things related to sports and business. […]
Our first article on the subject of “Impact Investing” (IMPIN) provided a first view of the special characteristics of IMPIN. We showed that the purpose of this new investment field is not only to achieve […]
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