Master Business Project: MBS Students Develop Strategy to Promote ISPO Trade Fairs in Asia

MBS Business Project ISPO

For several months, the Master International Business students of Munich Business School have been working on their Business Projects, commissioned by various companies and organizations. These days, the student teams are presenting their findings to the respective company representatives.

One team, comprised of Master students Andrea Sanchez Aguilar, Yu Zhong, Kai Berninger, and Kai Schäfer, dealt with developing a strategy for trade fair organizer Messe München/ISPO to further promote their events in China, ISPO Shanghai and ISPO Beijing, amongst exhibitors from Western countries. The students, supervised by MBS Professor Dr. Christian Schmidkonz, presented their ideas to Daniel Keppler (3rd from left on the above picture), Trade Fair Marketing Manager at ISPO.