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MBS Master International Week: “Celebrity Endorsement” by Dr. Alexandra Vignolles
MBS March 10, 2016Dr. Alexandra Vignolles, Associate Professor at MBS partner university INSEEC Business School, gave the students interesting insights into celebrity endorsement. The title of her lecture: “I Want You to Embody my Brand – Celebrity Endorsement [...] -
Will Netflix & Amazon be the New Role Models for TV?
MBS April 26, 2016 -
Learning and Teaching Conference 2016 at Sheffield Hallam University
MBS June 24, 2016 -
What Makes a Sports Brand Great?
Prof. Dr. Todd Davey September 13, 2016 -
Courage News: MBS Prof. Dr. Bergfeld Publishes Viewpoint on Private Equity and Family Firms
MBS November 3, 2016
Random Articles
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About the Privilege of Assuming Responsibility
Prof. Dr. Patricia Kraft, Tim Scherer May 20, 2016“We should think about how to use our privilege for assuming responsibility for ourselves and for society.” This was one of the most important phrases that were said at this year’s MBS Graduation Gala. Why? [...] -
Prof Dr. Florian Bartholomae March 22, 2024
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Management Basics – Getting Enough Sleep
Prof. Dr. Christopher Weilage October 9, 2015 -
Young Entrepreneurs Succeed (YES!) Workshop in Bologna
MBS July 11, 2023 -
Professor Dr. Christian Schmidkonz Receives First MBS Teaching Award
MBS January 21, 2021