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Munich Business School Receives Institutional Re-accreditation by the German Council of Science and Humanities
MBS receives re-accreditation by the German Council of Science and Humanities For another five years, Munich Business School (MBS) was awarded the institutional accreditation by the German Council of Science and Humanities, as recently announced [...] -
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MBS Professor Dr. Alexander Hahn Co-Authors Study on Chatbots and Brand Management
Dr. Alexander Hahn, Professor for Digital Marketing and Communication at Munich Business School, has co-authored an empirical study on chatbots and brand management. While in the USA and China chatbots are already part of digital [...] -
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Knowing, Doing, Being – Developing Management Competencies for the Future
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Success Factor Happiness – why Happiness and Business Belong Together