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Another Independent Study Proves MBS’ Internationality
Internationality has always been one of the core values of Munich Businss School (MBS) and regularly been attested by distinguished university rankings such as U-Multirank and CHE. Now, another study, conducted by the German Academic [...] -
First MBS Brown Bag Seminar Focuses On “Parochialism or Cosmopolitanism?”
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MBS Professor Dr. Andrea Bookhagen Appointed Vice Chairwoman of AfM Marketing Consortium
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MBS Professor Dr. Alexander Hahn Co-Authors Study on Chatbots and Brand Management
Dr. Alexander Hahn, Professor for Digital Marketing and Communication at Munich Business School, has co-authored an empirical study on chatbots and brand management. While in the USA and China chatbots are already part of digital [...] -
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A German High-Tech Company’s Strategy for Entering the Japanese Market
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Guest Lecture by Dr. Daniel Nordsiek of BMW Group Focuses on “The Future of Mobility”