The Master Sports Business and Communication program is unique for Germany and incorporates topics from the economy, sports, and media/communication and thus enables a cut-to-demand start into the global sports business. Sports management, sports communication, sports sponsoring etc. – this program is multidimensional and multifaceted. And integrated stay abroad completes this international practice-relevant elite study program.
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MBS at the ISPO 2023: A Day Full of Impressions and Inspiration

February 8, 2024

The Sport Business and Communication cohort recently embarked on a noteworthy visit to ISPO 2023 in Munich, where the day unfolded with a series of enriching talks, engaging competitions, and meaningful interactions. Gordon Herbert, the […]

Why does Santa not bring us presents?

December 19, 2023

With the help of game theory, Dr. Florian Bartholomae, Professor of Economics at Munich Business School, explains why it is difficult from an economic perspective to deal with Santa and the presents. Every year at […]

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