…Francisco Marroquín, and successful Latin American business families who shared their experiences. The event also was the kick-off for several executive education programs on Family Business Management in the Region…. […]
At the invitation of Professor Dr. Carsten Rennhak, MBS alumnus Lennard Grewe, Founder and Managing Partner of eccelerate, one of the leading digital consulting companies in Europe, visited Munich Business… […]
…provide the following core findings: Messenger marketing in the form of Chatbots is an expression of (digital) brand identity. The tonality of Chatbots’ customer approach influences brand perception. Users rate… […]
…remarkable and interesting scientists, artists and entrepreneurs under the guiding theme “Out of the Ordinary”. The aim was to give an extraordinary perspective to think out of the box, because… […]
…lead to major cost savings, both in the form of direct monetary cost reductions or indirectly by reducing transaction costs. This cost reduction influences competition, in particular because the information… […]
…took part in the kick-off event of the excellence initiative “Lehren – Das Bündnis für Hochschullehre” (approx., “Teaching and Learning – The Alliance for Higher Education”) with colleagues from 30… […]
MBS Professor Dr. Hans H. Jung was interviewed by German trade magazine “Besser Lackieren” on how car interiors will look like in the near future, covering trends such as color… […]
Last week, MBS Professor Dr. Alexander Hahn traveled to France in order to teach at the École des Ponts ParisTech, one of the most prestigious educational institutions in Europe. Dr…. […]
…recognizing and promoting entrepreneurial and engaged universities. Initiated by the University Industry Innovation Network (UIIN), ACEEU is driven by an international group of experts in engagement and entrepreneurship. Fittingly, Dr…. […]
…shouldn’t allow an internal horse race to undermine their relationships with colleagues. They have to continue working with them.” The whole article can be read in The Wall Street Journal…. […]
…new reference book to the audience and eventually start a discussion on the topic. The evening was concluded with a get-together which the guests enjoyed until late in the evening…. […]
…balance, commitment to work, HRM practices etc. in the context of Spain? Aiming to bring scholarly depth and answer some of these questions, a research paper co-authored by MBS Professor… […]
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