BMW Group at MBS: The Next 100 Years

March 10, 2017

On invitation of MBS Professors Dr. Patricia Kraft and Dr. Barbara Scheck, Dr. Hanna Schumacher, Marketing Communication Manager at BMW Group, came to MBS to provide insights into the car manufacturer’s centennial anniversary brand campaign […]

Bachelor Students Engage in HR Business Projects

January 27, 2017

The BACHELOR students of the “International Human Resources Management and Leadership” business concentration have just started to engage in their Business Projects. The Business Projects provide the students with an opportunity to implement a real-life […]

Excursion to BMW Welt

November 11, 2016

Two semesters of the Master Sports Business and Communication program visited the BMW Welt. BMW Welt is the multi-use exhibition center of the BMW Group close to the car manufacturer’s headquarters in Munich, where buyers also can […]

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