Dozenten-Details - Studium München

Fakultät

Prof. Dr. Sophie Hieke



An der MBS: Professorin für Marketing und Kommunikation

Studiengänge: Studiengangsleitung Master International Marketing and Brand Management, Bachelor International Business, Master International Business

Schwerpunkte: Marketing, Kommunikation, Verhaltens- und Verbraucherforschung, Verhaltensökonomie

International journal articles [JCR Q tiers, impact factor 2017] [ABDC] [AJG]

Y. HUNG; S. HIEKE; K. GRUNERT; W. VERBEKE (2019): Setting policy priorities for front-of-pack health claims and symbols in the European Union: Expert consensus built by using a Delphi method, in: Nutrients, 11(2). [Q1, 4.196]
 M. JERUSZKA-BIELAK; A. KOLLAJTIS-DOLOWY; A. SANTORO; R. OSTAN; A.A.M. BERENDSEN; A. JENNINGS; N. MEUNIER; A. MARSEGLIA; E. CAUMON; R. GILLINGS; L.C.P.G.M. DE GROOT; C. FRANCESCHI; S. HIEKE; B. PIETRUSZKA (2018): Are nutrition-related knowledge and attitudes reflected in lifestyle and health among elderly people? A study across five European countries, in: Frontiers in Physiology, 9. [Q1, 3.394]

C. HARTMANN; S. HIEKE; C. TAPER; M. SIEGRIST (2018): European Consumer Healthiness Evaluation of 'Free-from' Labelled Food Products, in: Food Quality & Preference, 68. [Q1, 3.652]

S. HIEKE; Z. PIENIAK; W. VERBEKE (2018): European consumers' interest in nutrition information on (sugar-free) chewing gum, in: Food Quality & Preference, 64. [Q1, 3.652]

K. GRUNERT; S. HIEKE; H. JUHL (2018): Consumer wants and use of ingredient and nutrition information for alcoholic drinks: A cross-cultural study in six EU countries, in: Food Quality & Preference, 63. [Q1, 3.652]

Y. HUNG; K. GRUNERT; S. HIEKE; C. HOEFKENS; W. VERBEKE (2017): Motivation outweighs ability in explaining European consumers’ use of health claims, in: Food Quality & Preference, 58. [Q1, 3.652]

S. HIEKE; N. KULJANIC; L. FERNANDEZ; L. LÄHTEENMÄKI; V. STANCU; M. RAATS; B. EGAN; K.A. BROWN; H. VAN TRIJP; E. VAN KLEEF; E. VAN HERPEN; A. GRÖPPEL-KLEIN; S. LEICK; K. PFEIFER; W. VERBEKE; C. HOEFKENS; S. SMED; L. JANSEN; A. LASER-REUTERSWÄRD; Z. KOROSEC; I. PRAVST; A. KUSAR; M. KLOPCIC; J. POHAR; A. GRACIA; T. DE MAGISTRIS; K. GRUNERT (2016): Country Differences in the History of Use of Health Claims and Symbols, in: European Journal of Nutrition & Food Safety, 6(3). [not ranked]

A. KAUR; P. SCARBOROUGH; S. HIEKE; A. KUSAR; I. PRAVST; M. RAATS; M. RAYNER (2016): The nutritional quality of foods carrying health-related claims in Germany, The Netherlands, Spain, Slovenia and the United Kingdom, in: European Journal of Clinical Nutrition, 70(12). [Q2, 2.954]

S. HIEKE; J. HARRIS (2016): Nutrition information and front-of-pack labelling: issues in effectiveness, in: Public Health Nutrition, 19(12). [Q2, 2.485]

S. HIEKE; N. KULJANIC; I. PRAVST; K. MIKLAVEC; A. KAUR; K.A. BROWN; B.M. EGAN; K. PFEIFER; A. GRACIA; M. RAYNER (2016): Prevalence of Nutrition and Health-Related Claims on Pre-Packaged Foods: A Five-Country Study in Europe, in: Nutrients, 8(3). [Q1, 4.196]

K.A. BROWN; S. HIEKE; N. KULJANIC; I. PRAVST; K. MIKLAVEC; M. RAYNER; A. KAUR; K. PFEIFER; A. GRACIA (2015): Prevalence of health-related claims on pre-packaged foods: a five-country study in Europe, in: Annals of Nutrition and Metabolism, 67(suppl 1). [Q2, 3.951]

S. HIEKE; A. PALASCHA; C. JOLA; J.M. WILLS; M. RAATS (2015): The pack size effect: influence on consumer estimations of portion size, in: Appetite 96. [Q2, 3.175] [A]

S. HIEKE; C. NEWMAN (2015): Nutrition Label Comprehension and Usage: The Impact of Comparison Baselines, Nutrition Knowledge, and Gender, Journal of Consumer Affairs, 46(1). [Q3, 1.860] [A] [2]

S. HIEKE; N. KULJANIC; J.M. WILLS; K. MIKLAVEC; I. PRAVST (2015): Prevalence of nutrition and health claims on baby foods in 5 EU Member States, in: Appetite 89. [Q2, 3.175] [A]

S. HIEKE; N. KULJANIC; J.M. WILLS; I. PRAVST; A. KAUR; M. RAATS; H. VAN TRIJP; W. VERBEKE; K.G. GRUNERT (2015): The role of health-related claims and symbols in consumer behaviour: Design and conceptual framework of the CLYMBOL project, in: Nutrition Bulletin, 40(1). [not ranked]

M. RAATS; S. HIEKE; C. JOLA; C. HODGKINS; J. KENNEDY; J.M. WILLS (2014): Reference amounts utilised in front-of-pack nutrition labelling; impact on product healthfulness evaluations, in: European Journal of Clinical Nutrition, 69(5). [Q2, 2.954]

K. GRUNERT; S. HIEKE; J.M. WILLS (2014): Sustainability labels on food products: Consumer motivation, understanding and use, in: Food Policy 44. [Q1, 3.111] [B] [3]

E. VAN HERPEN; S. HIEKE; H. VAN TRIJP (2013): Inferring Product Healthfulness from Nutrition Labelling: The Influence of Labelling Scheme and Reference Points, in: Appetite 72. [Q2, 3.175] [A]

S. HIEKE; S. STORCKSDIECK; FERNANDEZ, L; JM WILLS (2013): Nutrition Labelling in Europe - Effective Guidance towards More Healthful Food Choices?, in: Annals of Nutrition and Metabolism, 63(1). [Q2, 3.951]

S. HIEKE; J.M. WILLS (2012): Nutrition labelling – is it effective in encouraging healthy eating?, in: CAB Reviews, 7(31). [not ranked]

S. HIEKE; P. WILCZYNSKI (2012): Colour Me In – An Empirical Study of the Traffic Light Signposting Scheme in Nutrition Labelling, in: Public Health Nutrition, 15(5). [Q2, 2.485]

S. HIEKE; C. R. TAYLOR (2012): A Critical Review of the Literature on Nutritional Labelling: Conceptual and Methodological Directions for Future Research, in: Journal of Consumer Affairs, 46(1). [Q3, 1.860] [A] [2]

S. HIEKE (2010): Effects of Counterfeits on the Image of Luxury Brands - An Empirical Study from the Customer Perspective, in: Journal of Brand Management, 18(2). [Q3, 1.564] [A] [2]

Conference abstracts and Posters

C. HARTMANN; S. HIEKE; C. TAPER; M. SIEGRIST (2017). Consumer attitudes towards free-from labelling and claims. 12th Pangborn Sensory Science Symposium, Rhode Island.

H. HONDO; E. KAUNISTO; K. TITI OFEI; B. EKBERG MIKKELSEN; S. HIEKE (2017). Small devices for big data – data driven smart technologies to collect data on consumer behaviour. 10th International Conference on Culinary Arts & Science ICCAS, Copenhagen.

S. HIEKE; T. BUCHER (2017). Connecting research laboratories and facilities – comparing the needs and wants of industry research centres and public-private research institutes. 10th International Conference on Culinary Arts & Science ICCAS, Copenhagen.

B. EKBERG MIKKELSEN; T. BUCHER; S. HIEKE; M. CD VERAIN; J. VAN DER PUTTELAAR (2016). Measuring food choice and consumption behaviour with real, fake or virtual food realities. 10th International Conference on Methods and Techniques in Behavioural Research, Dublin. Published in: Proceedings (2016: 88-95).

K.A. BROWN; K.H. HART; G. SOMMERS-JONES; B EGAN; GMR FIATES, M. RAATS; S. HIEKE (2016). Do health claims affect consumption, as measured in the laboratory or in the field? Summer Conference of the Nutrition Society, Dublin.

C. HOEFKENS; Y. HUNG; S. HIEKE; K. GRUNERT; W. VERBEKE (2015): Motivation outweighs ability in explaining European consumers' use of health claims. 12th Federation of European Nutrition Science FENS conference, Berlin.

K.A. BROWN; S. HIEKE; N. KULJANIC; I. PRAVST; K. MIKLAVEC; M. RAYNER; A. KAUR; K. PFEIFER; A. GRACIA (2015): Prevalence of health-related claims on pre-packaged foods: a five-country study in Europe. 12th Federation of European Nutrition Science FENS conference, Berlin.

Y. HUNG; C. HOEFKENS; S. HIEKE; K.G. GRUNERT; W. VERBEKE (2015): Determinants of European consumers' motivation and ability to process health claims and symbols. 143rd European Association of Agricultural Economists AAEA-EAAE Seminar, Naples.

S. HIEKE; N. KULJANIC; J.M. WILLS; K. MIKLAVEC; I. PRAVST (2014): Prevalence of nutrition and health claims on baby foods in 5 EU Member States. 24th European Childhood Obesity Group Conference, Salzburg. Published in: Appetite (2015: 89).

K.A. BROWN; S. HIEKE; A. KAUR; N. KULJANIC; I. PRAVST; M. RAYNER (2014): CLYMBOL European survey of nutrient and health claims prevalence – classification issues. 14th World Congress on Public Health Nutrition, Las Palmas.

S. HIEKE; J.M. WILLS; K.G. GRUNERT; A. PALASCHA (2014): Consumers and health claims – how familiarity, positive experience and relevance can shape consumer understanding and attitude. 7th International Society for Nutraceuticals and Functional Foods Conference, Istanbul.

K. GRUNERT; S. HIEKE; J.M. WILLS; A. PALASCHA (2014): European consumers’ response to sustainability labelling on food and drink packaging. 50th International Food Science & Technology Conference, London.

S. HIEKE; A. PALASCHA; M. RAGONA; M. MAZZOCCHI (2014): Toolbox and training activities for improving communication between Food Technologists and Consumer Scientists. 3rd International ISEKI Food Conference, Athens.

M. RAGONA; S. HIEKE; A. PALASCHA; M. MAZZOCCHI (2014): Toolbox for improving communication between Food Technologists and Consumer Scientists. VégéConso Conference, Angers.

K. GRUNERT; S. HIEKE; J.M. WILLS (2013): Sustainability labels on food products: Consumer motivation, understanding and use. 134th European Association of Agricultural Economists EAAE seminar, Paris.

S. HIEKE (2011): How Much Health Literacy Do We Need? An Experimental Study on the Guideline Daily Amounts. AMA Marketing & Public Policy Conference, Washington.

S. HIEKE; C. R. TAYLOR (2010): A Study on the Effectiveness of Nutrition Labelling in Germany. AMA Marketing & Public Policy Conference, Denver.

S. HIEKE; P. WILCZYNSKI (2010): Colour Me In - An Empirical Study of the Traffic Light Signposting Scheme in Nutrition Labelling. Global Marketing Conference GMC, Tokyo.

S. HIEKE (2008): Effects of Counterfeits on the Image of Luxury Brands - An Empirical Study from the Customer Perspective. Global Marketing Conference GMC, Shanghai.

Book chapters

K. PURNHAGEN; S. HIEKE; H. SCHEBESTA; K. GRUNERT (2019): Harmonisation of Alcohol labelling in the EU: How much is enough?!, in K. MATHIS (ed): Economic Analysis of Law in European Legal Scholarship, Springer, Berlin (under review).

S. HIEKE; K. GRUNERT (2018): Measuring the effects of health claims and symbols: the CLYMBOL methodological toolbox, in S. ASTLEY (ed): Health Claims and Food Labelling, Royal Society of Chemistry, Cambridge (forthcoming).

S. HIEKE; K. GRUNERT (2018): Introduction: consumers and health claims, in M. SADLER (ed): Food, Nutrients and Food Ingredients with Authorised EU Health Claims Vol. 3, Elsevier, San Diego. ISBN: 978-0-08-100922-2.

S. HIEKE; K. GRUNERT; J.M. WILLS (2014): Nachhaltige Gütesiegel und ihre Rolle im Verbraucherverhalten - Motivation, Verständnis und Anwendung von Fair Trade, Rainforest Alliance, Animal Welfare und Carbon Footprint Gütesiegeln in sechs Europäischen Ländern, in T. WEBER (ed): CSR und Produktmanagement, Springer-Gabler Verlag, Wiesbaden. ISBN: 978-3-662-45573-9.

S. HIEKE (2009): Der Ressourcenorientierte Ansatz, in M. SCHWAIGER; A. MEYER (eds): Theorien und Methoden der Betriebswirtschaft, Vahlen Verlag, München. ISBN-13: 978-3800636136.

Magazine articles and working papers

S. HIEKE; I. PRAVST; K.G. GRUNERT (2016): Health claims and symbols: What role is there for health-related information to guide consumer behaviour?, Editorial in: Agro FOOD Hi Tech, 27(3).

S. HIEKE; T. CASCANETTE; I. PRAVST; A. KAUR; H. VAN TRIJP; W. VERBEKE; K.G. GRUNERT (2016): The role of health-related claims and symbols in consumer behaviour: the CLYMBOL project, in: Agro FOOD Hi Tech, 27(3).

A. KAUR; S. HIEKE; M. RAYNER (2016): Do health and nutrition claims meet consumers’ health needs?, in: Agro FOOD Hi Tech, 27(3).

S. HIEKE; M. SARSTEDT; C. RENNHAK (2007). Consumer Generated Advertising: Open-Source-Marketing, in: Munich Business School Working Paper Series, 2007/02, ISSN 2367-3869.