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MBS Lecturer Publishes Spanish Textbook
MBS lecturer Núria Xicota Tort presented her recently published textbook for Spanish as a foreign language to an audience of Spanish teachers. It’s the first Spanish language course that is specifically targeted to university students. -
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Influencers as a Marketing Tool – An Empirical Investigation of the Credibility and Interests of Consumers and Influencers
»A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.« – Scott Cook, co-founder, Intuit. In recent years, influencer marketing has increasingly become [...] -
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Munich Business School Mourns the Passing of Dr. Hellmut Kirchner
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Courage Contribution: “SU-HA-PA”: The New “Succession-Happiness-Paradox” in Business Families