Due to the flood of information and the resulting inability of consumers to make decisions, recommender systems are increasingly becoming a key tool in e-commerce. But how do these systems influence consumers’ purchase intentions? A […]
“Digital products, services and experiences lead to companies that will be successful, particularly if they demonstrate a high level of customer understanding and digital customer journey.” (UNITY AG) Whether this insight has also arrived in the […]
Students often perceive their bachelor’s or master’s thesis only as an annoying and labor-intensive accessory that is needed to successfully complete their studies. The experience of MBS graduate Julia Kraft shows that this does not […]
ISPIM, the International Society for Professional Innovation Management, is an association of members from research, industry, consulting, and the public sector, all sharing a passion for innovation management – i.e., how to successfully create new […]
„We create radical new technologies to solve some of the world’s biggest problems.“ As guest of the MBS Connected Vehicle Lab, Robert Czerechowicz, Industry Manager Automotive at Google, gave a keynote lecture on the topic […]
“The best innovators go beyond looking – they create new partnership and alliances; they prepare to rethink their whole mission.” On Monday, November 2, 2018, Gregory Glanzmann, Head of Digitalization and Change at BMW Motorrad, […]
“During a visit to the NASA Space Center, the then US President Kennedy met a janitor who eagerly swept the floor. When Kennedy asked him what he was doing here, the man proudly said: I […]
The Digital Transformation in Automotive Will Contribute to a Digital Lifestyle in 2025 Together with Michael Mauser, Executive Vice President and President Lifestyle Audio Division of HARMAN Europe, Munich Business School students and Prof. Dr. […]
On Tuesday, November 14th, Munich Business School (MBS) was the venue for the Hackathon Predictive Maintenance event, organized by MBS, the German Mechanical Engineering Industry Association (VDMA), the management consultancy UNITY and the baking machine […]
Agriculture has been changing dramatically over the past few decades: more and more farmers have been using sensors, GPS and big data analysis to work more efficiently, resulting in agriculture steadily being digitized.[1] This “Agriculture […]
How Do Online Shops Convey Feelings in a Digital World? “The world is becoming more and more digital, still humans remain emotional.”[i] Digitization does no longer just change the way in which customers inform themselves […]
An analysis of the Introduction of a New Value and Control System at ZF Friedrichshafen Following the Takeover of TRW Automotive in the Post-Merger Phase The number of business mergers and takeovers, also known as […]
By the end of the decade, more than half of all people will live, learn and work digitally connected. These people use keywords such as Social Media, mobile, web-based applications, Industry 4.0, digital business models, […]
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