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Guest Lecture by Lars Lamadé, Head of Sponsoring for Europe and Asia
Lars Lamadé, Head of Sponsoring for Europe and Asia at SAP, took students and alumni on a journey through innovative Sponsoring methods and strategies of SAP, especially in regard of international sports clubs, organizations and [...] -
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Which Is the Influence of the Social Media Trend on Sports Sponsoring?
An MBS survey, directed at decision makers of sport sponsorship in Germany, shows the potential of social media and highlights the areas in which the sporting clubs (sponsees) have to improve. Every second German uses [...] -
The salary for MBA Graduates in Germany and Beyond – What can I expect to earn as an MBA Graduate?
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Luxury Business Dialogue with MBS Alumnus Maxime Scheuer from CHANEL Haute Couture
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MBS Professor Dr. Alexander Hahn Co-Authors Study on Chatbots and Brand Management