Be Inefficient! A Call for Costly Gift-Giving

December 8, 2025

…must cause the sender some “pain”—or, in economic terms, it must incur opportunity costs. This is where the wrapping paper comes into play. A cash gift is maximally efficient because the […]

Presentation Skills Online

May 11, 2020

…coronavirus. It was much more difficult to get them interested in the topic “presentation”. In the beginning there were of course some technical problems with the tool, but these were… […]

Research and Publications of the MBS Faculty

August 11, 2020

…help. These goals or value attitudes can then in turn be related to product characteristics through the perceived consequences that consumption of the product triggers in the consumer. The complete… […]

MBS at the ISPO 2023: A Day Full of Impressions and Inspiration

February 8, 2024

…opportunity to engage with representatives from the companies they had analyzed in their presentations of the second-semester digital sports lecture. These interactions proved invaluable, providing nuanced insights and fostering meaningful… […]

My Semester Abroad in Australia: Miriam @ Bond University

March 23, 2020

…start your career. See for yourself: Master’s in International Business Master’s in International Business I Finance Master’s in Innovation and Entrepreneurship Master’s in International Marketing and Brand Management Master’s in […]

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