Be Inefficient! A Call for Costly Gift-Giving
…must cause the sender some “pain”—or, in economic terms, it must incur opportunity costs. This is where the wrapping paper comes into play. A cash gift is maximally efficient because the… […]
Search Results for professor in the spotlight
Conscious Business Education: Research Project Holds Multiplier Conference in Barcelona
…Master’s in International Business Master’s in International Business I Finance Master’s in Innovation and Entrepreneurship Master’s in International Marketing and Brand Management Master’s in Sports Business and Communication MBA General… […]
My Internship in Marketing and Sales at NCTE AG: Bachelor’s Student Lucas Reischl Reports
…is the experience of organizing work processes in order to tackle several tasks at the same time, plus the general insights into things like calculating product prices. I’m particularly proud… […]
Presentation Skills Online
…coronavirus. It was much more difficult to get them interested in the topic “presentation”. In the beginning there were of course some technical problems with the tool, but these were… […]
The Digitalization of a Country – Or Is It All Just a Dream?
…already know, then completing the forms, waiting to return the forms and have them checked, and then waiting for the doctor to review the forms before being able to speak… […]
“Customers expect to be offered a real experience.” – An Interview With Manuel Mundl About Sales in the Digital Age
…purchasing process. Today, the classic salesperson only comes into contact with modern customers at the end of the sales process, long after the customer has actually made their decision. As… […]
From Master Sports Business and Communication to Director of Marketing & Operations at the Toni Kroos Academy
…for yourself: Master’s in International Business Master’s in International Business I Finance Master’s in Innovation and Entrepreneurship Master’s in International Marketing and Brand Management Master’s in Sports Business and Communication… […]
Munich Business School and Harvard Division of Continuing Education conclude collaboration agreement
…programs and thus advance their careers.” The new collaboration will initially be implemented in the MBS Executive Education program as part of the Leadership in the Digital Age: The MBS… […]
Courage News: MBS Professor Dr. Bergfeld Speaks at Academy of Management Annual Meeting
…held each year in August, is the largest annual gathering of management scholars in the world. Attended by more than 10,000 people, the meeting provides a forum for sharing research… […]
Research and Publications of the MBS Faculty
…help. These goals or value attitudes can then in turn be related to product characteristics through the perceived consequences that consumption of the product triggers in the consumer. The complete… […]
My Semester Abroad in Australia: Miriam @ Bond University
…start your career. See for yourself: Master’s in International Business Master’s in International Business I Finance Master’s in Innovation and Entrepreneurship Master’s in International Marketing and Brand Management Master’s in… […]
MBS at the ISPO 2023: A Day Full of Impressions and Inspiration
…opportunity to engage with representatives from the companies they had analyzed in their presentations of the second-semester digital sports lecture. These interactions proved invaluable, providing nuanced insights and fostering meaningful… […]